Miinto, a Denmark based omni channel retailer platform, founded in 2009, and has more than 200 people spread across its head office in Copenhagen and regional offices in Oslo, Amsterdam and Warsaw. They sell products in eight European countries - Denmark, Sweden, Norway, the Netherlands, Belgium, Poland, Switzerland and Italy. Miinto also has a strong network of local, independent fashion stores in each country.

The platform driven by the strong belief in the power of digital platforms to connect customers with local shopping and a true omni-channel customer experience is proud to help shape the future of a more sustainable fashion industry. Miinto aims to leverage existing resources by connecting customers with the stores that already have the products in place, rather than encouraging brands to produce even more of the same goods. The goal is to pave the way for a more forward-looking and climate-conscious fashion industry by minimizing overproduction and keeping independent retail alive.

At miinto.dk, one can shop directly from Europe's best independent clothing stores, all on one platform. Miinto.dk is a collective of more than 900+ independent fashion stores gathered under Miinto's network. Miinto's strong network consists of independent fashion stores and customers, each with their own unique style and product range offered through Miinto's webshop. The wide selection of women's clothing, men's train, children's clothing, sportswear and accessories has made Miinto one of Europe's largest fashion portals.

Many physical stores miss the opportunity to go online and reach a larger customer segment, as it is often expensive, cumbersome and resource-consuming when they already have a physical store to take care of. Miinto enables independent stores to start their online sales in a fast, easy and cost-effective way, allowing them to significantly expand their market.