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Marks & Spencer onboards sports platform

  

Sports Edit is on Marks & Spencer’s online platform. The British fashion retailer acquired the fast-growing sports platform at the start of 2022.

The launch features over 200 sportswear and apparel products across women’s activewear and apparel from third-party brands. Dedicated sports platform Sports Edit features expert sports content curation where one can shop by brand, activity, or product type, with all of the advantages of shopping with M&S—such as free click and collect to over 700 stores—to offer customers a seamless shopping experience.

Through Sports Edit M&S aims at offering customers an online sports retail platform which is a one-stop-shop for health and wellness.As well as housing third-party sportswear and apparel brands, the sports retail platform will have a distinct look and feel. M&S’ website will now feature product inspiration including winter ready workout tops and running trainer picks plus wellness content.

The popularity of sportswear amongst M&S customers, particularly those shopping womenswear who seek high quality versatile products, identified a clear opportunity for M&S to expand its offering as it continues to build on style, quality, and value perceptions.The launch continues to build on the retailer’s market-leading position in full price women’s activewear sales, with third-party brand partners complementing the core range and filling gaps in product areas.

 
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