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Largest men’s show Pitti Uomo begins

Pitti Uomo is being held in Italy, June 13 to 16, 2017.The biannual event is about men’s fashion. It has attracted buyers from around the world, designers and creative people, industry players and managers. It includes presentations, fashion shows, displays and installations.

There are 1,231 brands presenting their spring/summer collection 2018, of which 546 are from abroad. Like the previous editions, the fair is also expected to provide a strong economic boost to the surrounding area.

The peaks in the fair's numbers go hand in hand with new records in the Italian men’s fashion industry. In 2016, turnover exceeded the nine billion euro mark for the first time, registering an increase of 1.2 per cent. This was driven by suits and knitwear, which together contributed 82.4 per cent to revenues, while sales of leather wear, ties and shirts slowed. Exports continued to play a fundamental role, rising 2.4 per cent, driven by Germany, Britain, Spain, Hong Kong and Japan, while markets that slowed included the US and France.

For 2017, the turnover for the textiles and fashion sector is expected to grow 1.8 per cent. Men's clothing looks set to do even better, above all, if the US market recovers.

 
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