Australian denim brand Ksubi has launched its maiden caps collection in joint venture with New Era. This limited-edition capsule features three iconic New Era styles - the 59FIFTY Fitted, 9FORTY Snapback, and 9FORTY A-Frame Trucker - all redesigned by Ksubi and sporting co-branded embroidery.
Actively expanding its product offerings, Ksubi ventured into the sunglass category with four styles co-designed by NBA player Patty Mills last May. Prior to that, Ksubi launched an underwear line.
Both brands connected through their shared roots in streetwear and strong ties to the music, art, and sports scenes at the forefront of culture.
The highlight of this collection is a campaign titled ‘One Cap One Krew,’ which showcases prominent figures within Ksubi and New Era's global communities. The campaign features rapper FourFive, content creator Jadon Grundy, Miami Dolphins wide receiver D'wayne Eskridge, and designer Ron Louis. This talent represents creative hubs like New York, Los Angeles, Miami, and Chicago, and ‘they share how their city has shaped their journeys so far and led them to being widely regarded as cultural trailblazers,’ notes Ksubi.
The Ksubi x New Era collection ranges from $89.99 to $119.99 and is available on ksubi.com and at Ksubi flagship stores.
