Held February from 5 to 8, 2017, ISPO Munich the trade show for sports industry attracted more than 85,000 visitors and 2,732 exhibitors. Strategies were developed and partnerships formed in personal exchanges. This year's ISPO Munich was more international than ever with a large number of visitors from Italy, Russia, Great Britain, China and the US.

Women in sports, both as industry executives and as a target group, were an important central theme this year. The focus was not just on selecting the right colors but on breaking away from conventional ways of thinking and doing a better job of taking women’s needs into account than in the past.

For instance, the women’s lounge was a meeting place that allowed a large number of female industry representatives to make new contacts. Special tours to the stands of manufacturers and a lecture program geared toward women attracted female visitors in large numbers.

Electronics continues to make its way into the sporting goods sector more noticeably than ever. Products on display included ski poles equipped with sensor technology, virtual reality headsets for a more emotional shopping experience and a digital ski trainer in an inlay sole.