Forever 21 is a celebrating a year on Roblox. Since its launch on Roblox last year, Forever 21 has pushed boundaries, becoming the first and largest retailer to make on-trend virtual fashion accessible.
The brand will offer a product range based on a virtual collection that already exists on Forever 21 Shop City. The collection is called F21 Metaverse Collection and includes a variety of hoodies, T-shirts and other accessories Forever 21
Shop City is designed to allow Roblox users, fashion influencers and creative designers to own and manage their own stores. Additionally, in preparation for the holiday season, Forever 21 Shop City will launch a limited-edition product line in December that will offer one item each day for 24 hours.
These products will be sold both offline and online.In the realm of the metaverse, which millennials are still discovering, GenZ seems to be winning the race in product discovery and has already begun to enjoy digital fashion. GenZ is particularly interested in and appreciates the virtual world of fashion and now when such brands launch physical collections, the visibility is a sure shot way to rise with the increase in revenue along with product accessibility irrespective of users present on the virtual platform or not.