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Denim continues to be an attractive purchase

The worldwide market for denim jeans is expected to grow at a CAGR of roughly 0.8 per cent over the next five years.
Denim jeans are purchased for durability, longevity, and versatility because consumers find greater value in a product they know will last longer and fit better.

Denim jeans are trousers typically made from denim fabric. They are now a very popular article of casual dress around the world.

Therefore price is not the main factor in the denim jeans purchase decision, unlike other clothing. This positioning ensures that denim jeans will continue to have a place on store shelves and in consumers’ closets.

Denim jeans are trousers typically made from denim fabric. They come in many styles and colors. However, denim blue jeans are particularly identified with US culture. Denim jeans are a cornerstone of the American wardrobe and an important cotton product accounting for almost one-fifth of all cotton clothing at retail. Almost all US consumers own denim jeans and most of them say their closets are full of denim and they enjoy wearing it regularly.

The denim jeans market is expected to increase due to growth in GDP per capita, international tourism etc. Yet, the market faces some challenges such as the global economic downturn, high probability of terror attacks etc.