India's leading manufacturer of curtains and upholstery, D’décor is on a trajectory of significant expansion, says Sanjay Arora, Managing Director. The company plans to elevate its daily fabric output from 140,000 m to exceed 200,000 m within the next four years, driven by a steadfast commitment to meeting burgeoning consumer demands while maintaining a competitive edge.
Currently operating at 93 per cent capacity, D’Decor's facilities are equipped with cutting-edge technology, including robotic systems, across its manufacturing plants in Tarapur, Maharashtra, and warehouses in Noida and Bengaluru. With a workforce of around 6,000 employees, D’Decor dominates the market with a 30 per cent share of the organised segment, holding the distinction of being the largest global producer of curtains and upholstery, evenly split between domestic and export markets. While curtains constitute the majority of their business, D’Decor also excels in beddings, blinds, rugs, and other complementary products.
Experiencing a Compound Annual Growth Rate (CAGR) of 13-15 per cent in recent years, the company has consistently achieved a 50 per cent revenue increase every four years, partially attributed to the unexpected surge in demand during the COVID-19 pandemic. Looking forward, Arora anticipates a further 50 per cent growth over the next four years.
In addition to expanding manufacturing capabilities, D’Decor is poised to introduce a new brand next month and intensify efforts to penetrate deeper into the domestic market.
