Balenciaga, a high-end European luxury brand, is cashing in on what many have branded as a fashion faux pas.

This is a T-shirt shirt. The new line, from its fall 2018 collection, is basically a T-shirt with a shirt sewn on top of it. From the back it looks like any other tee, but from the front it looks like fashion gone bizarre. Made from 100 per cent cotton, the T-shirt shirt casual topper is available in three sizes.

The wearer has the option to wear the short sleeve shirt with front drape effect or the long sleeve shirt with back drape effect.

Fashion lovers were clearly not impressed by the weird garment and mocked it across social media. Some even wondered if it was a joke. The price? $US 1200.

Pioneer of the cocoon coat, the balloon skirt, and the high-low hem, Cristóbal Balenciaga’s eponymous house was founded in Paris in 1919. Today, the label integrates subversive and experimental designs with iconic house codes. Passionately followed by fashion insiders, Balenciaga continues to introduce new architectural shapes, custom fabrics, and luxe leather accessories.

Balenciaga are the masters of convincing their customers to part with large amounts of their money while making them look ridiculous.