FW
48 brands commit to garment safety accord
In a significant move for worker safety, 48 leading brands have committed to a groundbreaking International Accord for Health and Safety in the Garment and Textile Industry.
The legally binding program, established in November, aims to ensure the safety of factories within the garment supply chain. Notable signatories include industry giants, marking a critical step toward elevating safety standards across the sector.
The accord, initiated shortly after the expiration of the previous program on November 6, is an extension of three prior agreements that have set the industry benchmark since the Rana Plaza collapse in 2013.
Covering countries like Bangladesh and Pakistan, where unsafe working conditions persist, the accord's impact is poised to expand. With an initial three-year term and an automatic extension, the program is a pivotal response to the prevailing issue of workplace fatalities and injuries.
However, major brands, including Levi’s, IKEA, Amazon, Walmart, Decathlon, and ASDA, have yet to commit, jeopardizing the safety of their workers. Clean Clothes Campaign emphasizes the accord's success in reducing incidents and urges these brands to prioritize their workers' safety by joining the program.
Failure to sign means denying access to crucial training and complaint mechanisms, leaving workers reliant on inadequate social auditing. The campaign warns that without commitment, worker lives remain at risk.
Shein's IPO shadowed by ethics concerns
Shein, the Chinese fast-fashion giant, is set to go public in 2024, targeting the youth demographic with its trendy and seasonal clothing. Founded in 2015 by Sky Xu and Molly Miao, the brand has skyrocketed in popularity, but its ascent is marred by persistent concerns about business practices.
Allegations of copyright infringement, inhumane working conditions, and forced labor have shadowed Shein, making its designs a constant target for potential copyright theft.
Sky Xu, now a billionaire, keeps a low profile and is described as diligent and no-nonsense. Despite legal challenges, Shein has grown exponentially, boasting 11,000 employees and a presence in 150 countries.
The company recently inked a deal with Authentic Brands to produce garments for Forever 21, expanding its offerings to sportswear, activewear, and swimwear. Additionally, a partnership with SPARC and the acquisition of a one-third interest further solidify Shein's market position.
However, looming questions about management transparency and ethical concerns persist. Notably, allegations of child and slave labor cast a shadow over Shein's impending IPO.
While major players like Goldman Sachs, JP Morgan, and Morgan Stanley are touted as potential underwriters, the success of Shein's public offering hinges on addressing these unresolved issues.
If the company can navigate these challenges, its appeal to the youth market positions it for potential success in the public arena, presenting a lucrative opportunity for investors and stakeholders alike.
Reebok's digital fashion revolution: 'Reebok Impact' unveiled
Futureverse, a leading AI and metaverse technology firm, has forged an exclusive partnership with the iconic sports culture brand Reebok. The collaboration aims to revolutionize digital fashion by creating innovative artificial intelligence, web3, blockchain-based gaming, and metaverse experiences. Futureverse will lead Reebok's initiative to enhance consumer interactions with its products, extending from footwear to apparel.
In a major move set for 2024, Reebok and Futureverse will unveil "Reebok Impact," a groundbreaking digital shoe experience that immerses mass consumers in artificial intelligence and digital wearables. This initiative reflects Reebok's evolution from athletic footwear into a pioneer reshaping digital fashion.
The fusion of AI, web3, gaming, and metaverse technologies aims to redefine how consumers perceive and engage with digital fashion. The coalescence of Reebok's 'life is not a spectator sport' campaign and Futureverse's play-to-learn focus aligns seamlessly, inviting consumers to embrace a world where their digital presence is as influential as their physical one.
The partnership with Futureverse, especially the Reebok Impact launch, signifies a move beyond conventional innovation boundaries. This marks the initial step in a long-term collaboration, promising ongoing expansion, additional functionalities, integrations, and the introduction of new experiences for consumers.
India and EU grapple with ICT import duty clash under WTO, FTA Talks
India and the European Union (EU) are engaging in negotiations to resolve a World Trade Organisation (WTO) import duty dispute over information and technology (ICT) products. The dispute arose after a WTO panel declared on April 17 that India's import duties on various ICT products violated global trading norms. The EU is seeking duty concessions from India, arguing that the current levies breach international trade rules.
However, India contends that any concessions must be discussed within the context of the ongoing free trade agreement (FTA) negotiations, not on a Most Favored Nation (MFN) basis. Under the MFN basis, WTO member countries must provide equal treatment to all nations, and granting concessions to one specific region would violate these rules. India emphasized its willingness to consider concessions under the FTA but ruled out a unilateral approach.
This development adds complexity to the negotiation process, as reducing import duties on ICT products contradicts India's push for self-reliance in electronic goods manufacturing. The Indian government has introduced a production-linked incentive scheme to boost domestic manufacturing, and any concessions granted to the EU may conflict with this strategy.
Despite the challenges, both parties are working towards an amicable resolution outside the formal WTO framework. India's emphasis on promoting domestic manufacturing adds a layer of nuance to the negotiations, as the country seeks to balance international trade norms with its strategic economic goals.
H&M Group and BGMEA forge sustainable partnership in Bangladesh
In a pivotal meeting held in Hong Kong on December 11, Faruque Hassan, the president of the Bangladesh Garment Manufacturers and Exporters Association (BGMEA), engaged with H&M Group's Karin Lind and Fredrik KraghMyllenberg. This strategic gathering centered on fortifying a enduring partnership, expanding H&M's presence in Bangladesh, and jointly spearheading sustainability initiatives in the garment industry.
Amid the discussions, both parties emphasized their ongoing collaboration towards shared sustainability objectives, particularly the pivotal shift towards a circular and climate-neutral garment sector in Bangladesh. Hassan expressed gratitude to H&M Group for backing Bangladeshi suppliers in adhering to the recently announced minimum wage, adjusting prices on orders. Additionally, he commended H&M Group for its commitment to invest in renewable energy in Bangladesh, aligning with global emission reduction efforts.
Notably, at COP28, H&M Group and Bestseller made a groundbreaking announcement, pledging to invest in a 500MW offshore wind power project in Bangladesh. Developed by Copenhagen Infrastructure Partners, the project is projected to slash emissions by around 725,000 tons annually.
Faruque Hassan, underscoring Bangladesh's commitment to innovation, environmental sustainability, and skill development in the apparel sector, urged H&M Group to deepen its collaboration with Bangladeshi suppliers for expanded business. As Bangladesh aims for higher-value products and technological upgrades, he appealed to H&M Group to engage in the development of premium apparel and increase sourcing, particularly of high-value and man-made fiber garments, from Bangladesh.
Karl Mayer's textile triumph, record sales at China showcase
In a remarkable display of resilience amid global challenges, the Karl Mayer Group showcased cutting-edge solutions for business development during the ITMA ASIA product show held from November 19 to 23, 2023, in Changzhou City. The event surpassed all expectations, drawing 215 visitors primarily from China, India, Korea, Turkey, Taiwan, and Indonesia.
Among the standout innovations were a versatile RASCHELTRONIC machine boasting maximum flexibility, a TEXTRONIC Lace machine approaching the coveted Leavers Lace standard, and two high-performance tricot machines.
The product lineup also featured a double-needle-bar raschel machine highlighting the potential for creating diverse jacquard spacer textiles. Complementing the hardware were groundbreaking digital solutions revolutionizing production management and energy monitoring.
Rainer Müller, President of Sales for the Karl Mayer Warp Knitting Business Unit, expressed satisfaction not only with the record-breaking attendance but also with the positive reception of their ten machines on display.
Müller noted, "We demonstrated technological leadership across various applications, garnering praise and even on-the-spot sales. The lace raschel machine, in particular, was sold during the event, underscoring the immediate impact of our groundbreaking offerings on the industry." Karl Mayer's ability to captivate a diverse audience and initiate price discussions on-site reinforces its position as a pioneering force in the textile machinery landscape.
Lenzing's Bengaluru Conclave ignites sustainable fashion innovation for 2030
Lenzing, a global leader in wood-based specialty fibers, recently hosted 'The Lenzing Conclave' in Bengaluru, providing a crucial platform for industry stakeholders to discuss current consumption trends and the future trajectory of textile fibers and fabrics up to 2030.
The event featured an extensive display of Lenzing fibers in segments like denim, home textiles, intimate wear, outerwear, and traditional attire, allowing participants to directly experience the latest products and innovations.
A notable highlight was the diverse range of LENZING ECOVERO black fibers, renowned for their exceptional depth of black color in fabrics, and LENZING ECOVERO with REFIBRA technology, a step towards a circular economy.
This aligns with Lenzing's commitment to sustainability and innovation. The company recently converted its Indonesian manufacturing site to produce EU Ecolabel-certified LENZING ECOVERO fibers and introduced LENZING ECOVERO black fibers for the Asian market.
Lenzing, a frontrunner in the evolving textile industry, continues to offer pioneering and eco-friendly solutions in line with the evolving demands of the Indian market. 'The Lenzing Conclave' facilitated valuable networking opportunities and collaborative dialogues, reinforcing Lenzing's position as a leader in the dynamic textile landscape.
Avinash Mane, Senior Commercial Director of AMEA & NEA region, Textiles Business, expressed elation over the event's success, emphasizing Lenzing's commitment to sustainable solutions and its role in supporting brands to create innovative and eco-conscious fashion for Indian consumers.
Cotton price fluctuations impacting spinners especially in the South India

India's cotton industry is experiencing significant volatility, with the recent report from CRISIL Ratings indicating a potential 13 to 15 per cent loss in revenue for Indian cotton spinning mills. The basis points are expected to decline by 250 to 300, largely attributed to lower downstream demand, inventory losses, and narrowing spreads between raw cotton and cotton yarn. The report, based on a review of approximately 90 local cotton yarn spinning companies, which contributed 40 per cent of the industry's revenue, reveals an all-time low basis points drop of 7 to 8 per cent compared to the previous fiscal year.
Despite concerns about the credit profile of these spinners, CRISIL Ratings contends the spinning companies are not only resilient but also stable. As Gautam Shahi, Director, CRISIL Ratings points out, cotton yarn spreads are expected to remain at Rs 75 to 80 per kg this fiscal year, down from the previous high of Rs 100 per kg. This decline is attributed to a sharper fall in yarn prices compared to cotton prices in the first half of the fiscal year. The primary factor contributing to this decline is the significantly reduced demand from India's domestic readymade garment manufacturers, particularly in the knitwear and denim clothing segments.
South Indian spinners appeal to government
India's cotton yarn spinning is heavily concentrated, with 55 per cent capacity located in Tamil Nadu, Andhra Pradesh, and Telangana. Recently, the South Indian Mills Association (SIMA) has flagged issues arising from an 11 per cent import duty on cotton and the high costs of man-made fibre and filament yarns. According to a recent press release, this has sharply reduced exports of yarns, fabrics, garments, and made-ups.
SIMA also pointed out the substantial increase in power costs, ranging from Rs 1 to Rs 2.50 per unit, impacting global competitiveness and creating challenges in the domestic market. This disparity is particularly evident when compared to states like Maharashtra, Gujarat, and Madhya Pradesh, which offer significant incentives through their textile policies. The longstanding concern between SIMA members and their state governments regarding unaddressed appeals on power consumption-related crises persists.
Responding to nationwide concerns from the spinning sector, the Ministry of Textiles has recommended a one-year moratorium on loan repayments and proposed extending financial measures on a case-by-case basis. These recommendations are based on representations made by the spinning sector across the country.
Prevailing, projected cotton prices dictate lower revenues for spinners
In the last fiscal, candy prices reached an exceptionally high level, peaking at Rs 1,00,000. However, the current season has witnessed robust cotton crops, and predictions indicate another favorable harvest in the upcoming season. Consequently, cotton yarn spinners are grappling with substantial inventory losses as candy prices have plummeted by over 40 percent, ranging from Rs 57,000 to Rs 62,000.
Pranav Shandil, Associate Director, CRISIL Ratings, says while the credit metrics of cotton yarn spinners are expected to moderate this fiscal due to a weakened operating performance, they will remain resilient owing to deleveraged balance sheets and conservative capital expenditure plans.
The positive outlook stems from the anticipation that the return of healthy cotton crops in India could lead to the stabilization of candy prices at more realistic levels. This, in turn, may allow spinners to mitigate their inventory losses over the coming years.
Zegna's ‘One Brand' Strategy’ targets China, boosts luxury image as revenue grows
Following its success in Europe and America since 2021, renowned Italian men's fashion brand, Emenegildo Zegna, is now set to roll out its transformative 'One Brand' strategy in the lucrative Chinese market. This strategic move aims to elevate the brand to the summit of global luxury, necessitating a shift in its image among discerning customers.
A pivotal moment in the brand's trajectory was the acquisition of Tom Ford Fashion earlier this year. This strategic move allowed the group to strategically position its three brands: Zegna as a symbol of understated luxury, Tom Browne as a trailblazer in modern tailoring, and Tom Ford Fashion embodying luxury glamour. Strengthening its footprint, the group currently commands flagship stores in prestigious locations such as Beijing China World Mall and Shanghai IFC Mall, complemented by a successful pop-up shop at Taikoo Li in Chengdu this year.
China emerges as a vital market for the group, evident in Emenegildo Zegna's robust financial performance. Notably, revenues from China surged by an impressive 13 per cent year-on-year in the first three quarters of 2023. Taking a broader perspective, the group's revenues from the country witnessed a noteworthy 15.3 per cent year-on-year growth, reaching a substantial $452.26 million, constituting almost 31.5 per cent of the group's total revenue.
Having pioneered the entry of luxury brands into China with its inaugural store in 1991, Zegna continues to evolve, successfully attracting a new generation of customers since 2019. The customers, on average seven years younger, demonstrate a penchant for spending 58 per cent more, showcasing a proclivity for making 25 per cent more repeat purchases, and notably, a reduced waiting time of 2.5 times between each transaction compared to their counterparts. This strategic evolution positions Emenegildo Zegna as a trailblazer not only in the realm of fashion but also in adeptly navigating the dynamic landscape of luxury markets worldwide.
Lestate defies Adidas, Reebok exit, plans retail resumption in Russia
In defiance of Adidas and Reebok's withdrawal from Russia due to the ongoing Ukraine war, Russian distributor Lestate intends to commence sales of both brands' products this week.
Following the lead of numerous Western companies, Adidas and Reebok halted operations in Russia in 2022 as a protest against Moscow's war in Ukraine. Consequently, both Adidas and Nike chose to exit the Russian market. However, the Russian operations of Reebok, owned by Authentic Brands Group, were taken over by Turkey's FLO retailing.
Lestate has now assumed the distribution of these brands and plans to establish a network of mono-brand stores featuring products from both Reebok and Adidas. Notably, Lestate is already a distributor of Nike's clothing and shoes in Russia.












