The African fashion industry is currently booming as demand increases from a rapidly expanding middle class in the urban domestic segment as well as from global consumers who are showing more interest in the high quality of craftsmanship in Africa’s cultural tradition garments. Vibrant hues and colorful fabrics, such as wax and printed-dyed cotton are extremely popular around the world. 

An inaugural report by UNESCO has estimated the annual African textile, clothing and footwear exports at around $15.5 billion. Although the textiles and garments segment may be the second largest sector with agriculture as the primary segment, Africa’s full potential is yet to be realized. African designers are constrained by poor infrastructure, sparse investment, limited intellectual property protection as well as difficulties accessing new markets and sourcing quality materials. 

UNESCO has estimated the deficit in Africa’s textile, clothing, and footwear trade is around $7.6 billion which is a result of stifled local production that has led to the arrival of cheap or free second-hand clothing from abroad.

Re-authorization of AGOA will help garment segment

The earnings from the continent's fashion industry, currently valued at $15.5 billion in exports annually could triple over the next decade with suitable investments and infrastructure, says UNESCO. To help Africa progress faster, US officials will be visiting South Africa in November to meet African trade ministers who will face calls to re-authorize the African Growth and Opportunity Act (AGOA) which expires in 2025. Apparel trade has always been the story of AGOA, which was set up in 2000 to help develop African economies. African apparel exports have reached nearly $1.4 billion last year, which is double the amount pre-AGOA.

Analysts are optimistic as US companies reduce their dependence on China, there is more opportunity for African garment manufacturers to take that place. However, if the AGOA is not renewed soon with proper clarity, capturing a part of China market could be difficult for Africa, as the lack of renewal laws is hitting new investments from abroad. Many US companies are now planning to cut investments or bypass Africa by June 2024, if there is no clarity on the trade laws.

While deepening global polarization Moscow, Beijing and other Western countries are all leveraging trade and economic ties as they increase efforts to court African governments. Many US senators are now pushing for quick AGOA renewal to counter influences from these countries. Even the African governments are wanting a similar re-authorization of the 10-year AGOA extension that was approved by Congress in 2015 with bipartisan support, ideally before an expected US election year pause on new trade legislation, although that looks extremely unlikely..

Fashion weeks and social media propel segment growth

However, in the middle of this economic and political turbulence, Africa’s fashion industry is growing rapidly to meet local and international demand, and fashion events such as the Lagos Fashion Week continue successfully. This annual event features a mix of designers of Nigerian and African fashion and provides a market for local brands to showcase their vast portfolio of apparel and footwear.

The fashion segment continues in social media as well as in movies, films, and fashion shows, in the form of trendy and traditional wearable garments, textiles, accessories and handicrafts in the international markets. With growth in e-commerce and  Africa’s young population of 1.3 billion people which is set to double by 2050, the fashion industry in local and global settings will  soon be ready to take on the world.

 

Texworld Evolution Paris is poised to make a triumphant return to the Paris Expo Porte de Versailles from February 5th to 7th, 2024, with a resounding 75% of exhibition space already booked by September. This remarkable response underscores the event's international appeal and the burgeoning interest of the Asian textile industry in strengthening ties with European markets.

For fashion buyers, this edition holds strategic importance, serving as a vital platform for connecting with international suppliers of fabrics, materials, and finished products. This interaction plays a pivotal role in shaping the Spring-Summer 2025 collections. The event's trends presentation and international conference program enhance the experience.

Leading fashion-sourcing nations, including China, India, Türkiye, Korea, Indonesia, Pakistan, and Thailand, will participate, with major national pavilions further enriching the event. A notable surge in knitwear and activewear performance textiles reflects evolving fashion trends.

A new feature of the 2024 session is the consolidation of both fairs in Hall 7 at Paris Expo Porte de Versailles, making it more convenient for visitors to locate specific expertise and products. Sustainable development takes center stage, with the introduction of Econogy, a fusion of ecology and economic development, guiding Texworld Evolution Paris toward a more sustainable future.

Visitors can use the Econogy Finder to access an online directory of sustainable textile suppliers, and exhibitor stands meeting these criteria will be marked with visible Econogy symbols. The event will also feature conferences on sustainability, featuring certifiers, industry experts, and NGOs, highlighting the industry's commitment to eco-friendly practices and innovative experiences in production and distribution. Texworld Evolution Paris 2024 promises a vibrant and eco-conscious future for the global textile industry.

MAS Holdings, a global apparel manufacturing leader, is commemorating 20 years of its Women Go Beyond (WGB) initiative, a testament to its unwavering commitment to gender equality. 

Established in 2003, WGB has played a pivotal role in empowering women within MAS and its global communities. It has addressed pressing issues like gender-based violence, sexual and reproductive health and rights, and economic empowerment, challenging stereotypes that hinder women's progress.

The initiative, under the leadership of Thanuja Jayawardena, has transformed from a movement into a way of life, influencing every aspect of a woman's journey. MAS Holdings aims to empower 100% of women on the factory floors through education, health services, skill development, and combatting gender-based violence. By 2025, their target is to have 30% women in management.

WGB stands out for its seamless integration into MAS's organizational culture, fostering inclusivity and respect. It has brought about a significant shift in mindset, with leadership actively promoting gender equality.

As MAS Holdings embarks on the next decade of its journey, the Women Go Beyond initiative continues to inspire change-makers and advocates worldwide, reflecting a legacy of progress and hope for a more equitable future.

The latest data from the Association of Italian Textile Machinery Manufacturers (ACIMIT) reveals a significant drop in textile machinery orders during the third quarter of 2023. 

The index, processed by the Economics Department of ACIMIT, plummeted by 20% compared to the same period in 2022, with the index standing at 84.2 points, indicating a worrying trend in the industry.

The decline in orders was primarily driven by a 45% reduction in domestic orders within Italy, while foreign markets experienced a comparatively milder 13% decrease. The absolute values of the index abroad and in Italy were 80.5 and 119.4 points, respectively. 

The situation has raised concerns among industry leaders, including ACIMIT President Marco Salvadè.

Salvadè emphasized the urgency for the Italian government to take measures to enhance the competitiveness of Italian manufacturers. The persistent decline in the domestic market over seven consecutive quarters is particularly alarming.

On the international front, the orders index reflects a weakened global demand for textile machinery, linked to reduced purchasing power among consumers and slower investments in the textile sector. 

ACIMIT is now looking to the upcoming ITMA ASIA + CITME event in Shanghai, where approximately 60 Italian textile machinery manufacturers will participate, hoping to gain insights into the industry's condition within one of the key strategic markets for textile machinery.

The Renewable Carbon Initiative (RCI), a global network of over 60 companies from the chemical and materials sectors, held its annual general meeting in Cologne, Germany from September 25th to 26th. The two-day event brought together over 50 representatives from member companies for a productive exchange of ideas and updates on the RCI's mission.

In addition to reviewing the accomplishments of the past year and discussing long-term strategy for 2024 and beyond, attendees also voted on potential new activities for the RCI to address in the coming year. The meeting concluded with a series of presentations from member companies and valuable networking opportunities.

The RCI also announced the release of an updated version of its key publication, "Renewable Carbon as a Guiding Principle for Sustainable Carbon Cycles." Originally published in February 2022, the publication has been revised to incorporate new climate change data from the Intergovernmental Panel on Climate Change (IPCC) and reflect the RCI's advocacy efforts over the past 18 months.

The updated publication serves as a comprehensive resource that clarifies the concept of renewable carbon and emphasizes its essential role as a guiding principle for policy. It highlights how the transition from fossil carbon to renewable carbon in the chemical and derived materials industry can be facilitated, leading to a defossilised future that enables net-zero targets and circularity of carbon.

"As the world continues to grapple with the pressing challenges of climate change, our annual General Meeting and the updated publication of our core report underscore the RCI's commitment to advancing sustainable carbon cycles and fostering collaboration within the industry," said Michael Carus, one of the two Executive Managers of the Renewable Carbon Initiative. "We believe that by promoting the use of renewable carbon as a guiding principle, we can drive substantial change and support the defossilisation of our sector."

MAS Holdings, a global leader in apparel manufacturing, is celebrating the 20th anniversary of its Women Go Beyond (WGB) initiative, a groundbreaking program that empowers women within the company and its communities worldwide.

Established in 2003, WGB has challenged conventions and championed resilient women, making a profound impact on thousands of lives globally. The program addresses critical issues such as gender-based violence (GBV), sexual and reproductive health and rights (SRHR), and economic empowerment, working to change the mindset and infrastructure that prevents women from competing on an equal platform.

“MAS has always recognized the need to address the challenges and stereotypes holding women back from leading our businesses and our communities,” said Thanuja Jayawardena, Head of Women Go Beyond. “The Women Go Beyond Program was developed with a solid structure and a vision to work towards gender parity and has continued to redefine itself, to recognize the needs of women and men in a more equitable world.”

WGB has evolved into a way of life at MAS, impacting every facet of a woman’s journey. With efforts spanning all levels of the organization, MAS’ goals are ambitious: empower 100% of women on the factory floors, through education and opportunities provided on women’s health and SRHR, skill development, combatting gender-based violence, and promoting career advancement. 

By 2025, MAS Holdings’ aims to achieve a target of 30% women in management, where they advocate for a world where women compete on equal footing, make choices freely, and actively participate in decision-making.

The Renewable Carbon Initiative (RCI), a global network of over 60 companies from the chemical and materials sectors, held its annual general meeting in Cologne, Germany from September 25th to 26th. The two-day event brought together over 50 representatives from member companies for a productive exchange of ideas and updates on the RCI's mission.

In addition to reviewing the accomplishments of the past year and discussing long-term strategy for 2024 and beyond, attendees also voted on potential new activities for the RCI to address in the coming year. The meeting concluded with a series of presentations from member companies and valuable networking opportunities.

The RCI also announced the release of an updated version of its key publication, "Renewable Carbon as a Guiding Principle for Sustainable Carbon Cycles." Originally published in February 2022, the publication has been revised to incorporate new climate change data from the Intergovernmental Panel on Climate Change (IPCC) and reflect the RCI's advocacy efforts over the past 18 months.

The updated publication serves as a comprehensive resource that clarifies the concept of renewable carbon and emphasizes its essential role as a guiding principle for policy. It highlights how the transition from fossil carbon to renewable carbon in the chemical and derived materials industry can be facilitated, leading to a defossilised future that enables net-zero targets and circularity of carbon.

"As the world continues to grapple with the pressing challenges of climate change, our annual General Meeting and the updated publication of our core report underscore the RCI's commitment to advancing sustainable carbon cycles and fostering collaboration within the industry," said Michael Carus, one of the two Executive Managers of the Renewable Carbon Initiative. "We believe that by promoting the use of renewable carbon as a guiding principle, we can drive substantial change and support the defossilisation of our sector."

Eeken by Paragon, a footwear brand targeted towards India's 18-25-year-olds, has launched its latest campaign conceptualised by Makani Creatives. The campaign, titled "Weekend Everyday," embodies the brand's philosophy of empowering young people to live their lives to the fullest and embrace every day like it's a weekend.

The film showcases Eeken as an agent of transformation, taking the wearer from the humdrum of everyday life to a weekend state of mind. Once they wear Eeken, the customers step into their day with a pep in their step and a song in their heart. The film depicts a dramatic transformation in the protagonists as they encounter Eeken, reveling in their new avatar.

Prasad Rao, Executive Creative Director at Makani Creatives, said, "'Weekend Everyday' speaks to the youth of today. They are free-spirited, agile, and bindass. This film is an attempt to talk to this audience and to strike a chord with them and their culture. Eeken footwear is driven by design and is at par with any big brand. The intent here was to showcase the flexibility, comfort, and usage of the products through a narrative that stays true to the vibe, the style, and the culture of the brand and its audience."

"Eeken is our gateway to connect with the younger population of the country," said Sachin Joseph, Executive VP at Paragon Footwear. "We draw inspiration from the psychographic of our target audience and strive to deliver what they desire. This reflects across our product design as well as our communication."

Textile recycling innovator SaXcell and Aditya Birla Group’s Birla Cellulose, one of the world’s largest manufacturers of man-made cellulosic fiber, have signed a Memorandum of Understanding (MoU) to expand production of recycled man-made cellulosic fibers.

The MoU paves the way for the two companies to collaborate on a commercial scale, combining SaXcell's textile waste pulping technology with Birla's advanced wet spinning expertise to produce high-quality sustainable "SaXcell" recycled fibers.

Commenting on the development, SaXcell CEO Erik van der Weerd highlighted the importance of global collaboration in addressing the social and environmental challenges of the textile industry. He said the combined innovation force and production power of SaXcell and Birla offer a great opportunity to create real impact.

Birla Cellulose Chief Technology Officer Dr. Aspi Patel said the company is strongly committed to supporting innovators and expanding circular fiber offerings in the textile and non-woven value chain. He said the collaboration with SaXcell is an example of how Birla Cellulose is exploring innovative business models and partnerships to accelerate circularity in the global textile value chain.

SaXcell B.V. is an innovative technology development company that recycles used textiles into feedstock for making new and sustainable man-made cellulosic fibers. Creating the new fibers requires less water, land, and chemicals.

Birla Cellulose is the pulp and fibre business of the Aditya Birla Group and a leading sustainability-focused Man-Made Cellulosic Fibres (MMCF) producer. Birla Cellulose operates 12 sites for pulp and fibre manufacturing that apply environmentally efficient processes, including recycled materials and closed-loop technologies to enhance the conservation of natural resources.

The collaboration between SaXcell and Birla Cellulose is a significant step forward in the development of a more circular textile industry. By combining their expertise and resources, the two companies can help to reduce the environmental impact of textile production and make sustainable fashion more accessible to consumers.

In the ever-evolving world of tricot machines, Karl Mayer is taking off with renewed vigor and innovation. As the tricot industry faces numerous challenges, the Karl Mayer Group is set to introduce groundbreaking technologies at the ITMA ASIA exhibition in Changzhou City, from November 19 to 23, 2023.

The news angle here is that Karl Mayer is addressing the evolving market demands with a focus on sustainability, new business opportunities, flexibility, and productivity. The company is launching two performance-optimized mid-range machines, underlining their commitment to innovation. These machines cater to diverse applications, from upholstery and sportswear to automotive interiors and apparel, meeting the demands of a wide range of customers.

Notably, the TM 4 EL, featuring CFRP technology, is up to 30% faster than its predecessor, setting new standards for speed in the four-bar machine segment. The three-bar tricot machine HKS 3-M ON comes with an energy-saving feature and real-time energy monitoring, optimizing efficiency and reducing costs. Karl Mayer also introduces the TM 2-NET, designed for demanding net applications, and the HKS 2-SE, a bestseller for elastic fabric production.

In addition to these high-tech machines, Karl Mayer's digital company, KM.ON, will showcase Digital Production Management (DPM) and CORE, enabling real-time monitoring and efficient production management. Furthermore, Karl Mayer enhances customer support with a new customer portal, myKM.ON, providing easy access to essential solutions and services.

Karl Mayer's comprehensive approach highlights its commitment to empowering the tricot industry with advanced technologies and support solutions, ensuring a brighter future in the face of evolving market dynamics.