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Arvind showcases sustainable range

With an aim to promote sustainable clothing, India’s leading lifestyle and fashion conglomerate, Arvind, showcased its eco-friendly garments at the Sustainable Apparel Coalition annual member meeting in Bangalore.

The display included sustainable collection of products by Arvind such as denim, tops and khadi clothes.

A 45-minutes fashion showcase was divided into three brief segments in order to present a comprehensive sustainability-focused product portfolio by Arvind.

The first part emphasised sustainable input material that included clothes manufactured by using environment-friendly cotton, recycled polyester etc. The second segment focused on various practices that play a significant role in producing sustainable garments. And the last piece promoted the Indian craftsmanship approach by showcasing clothing made from khadi and local handlooms.

Arvind is one of India’s largest integrated textile and apparel companies. The company is also one of the largest producers of denim fabrics and is supplier to a large number of fashion brands in the world.

Arvind’s textile business (denim and fabric) contributes 60 per cent to total revenue and the rest is by brands and retail business.

The Ahmedabad-based company has a portfolio of owned and licensed brands. Its own brands include Flying Machine, among others, while its licensed product brands include Tommy Hilfiger, Calvin Klein, Arrow, Gant, Nautica, Gap, and Aeropostale.

 
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