Adidas has developed a recyclable shoe, made solely from a form of thermoplastic polyurethane. The aim of the trainer, once it is worn out, is to be recycled and repurposed so Adidas can use its material to create a new pair of trainers.
Adidas is committed to only using eco-friendly elements in products by 2024. Last year, Adidas announced plans to produce eleven million pairs of shoes from plastic materials intercepted in coastal areas and to replace all virgin polyester with recycled polyester by 2024. Currently, over 40 per cent of Adidas’ apparel uses recycled polyester.
While the majority of plastic waste has been dumped in landfill, a substantial amount has been flooded into the world’s oceans. More than eight million tons of plastic enters the world’s oceans each year. In recent years there has been a surge in sportswear retailers and apparel retailers offering sustainable clothing and footwear ranges to increase their consumer base and appeal. Sustainability and green have been buzzwords for some time and while progress has been made, environmental pressures continue to mount. In 2015, Adidas and environmental organization Parley for the Oceans manufactured a performance trainer with an upper layer made from recycled marine plastic waste.