The recent MoU between the APTMA Cotton Foundation (ACF) and Better Cotton Initiative Pakistan (BCI) will boost cotton production in Pakistan, say experts.
The MoU will facilitate more cooperation between the two organisations to foster cotton industry growth in Pakistan. It will strengthen the cotton value chain besides improving production and quality, and enabling market integration and linkages for cotton products,
It will also facilitate a traceability system aligning with international rules and standards. BCI will act as the program partner for the MoU and provide technical support for Better Cotton development in Pakistan. It will organise assessments, and mobilise financial and technical partnerships. BCI will also help APTMA integrate Better Cotton criteria into national cotton production technology and training materials.
Acting as the promoting agency, ACF will prepare training materials, and invite APTMA representatives to participate in BCI’s strategic planning meetings and seminars on Better Cotton. It will also collaborate with BCI to ensure traceability across the supply chain of Better Cotton produced in areas operated by ACF.