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24th Hong Kong Fashion Week sees footfalls from across the world

"The 24th Hong Kong Fashion Week for Spring/Summer, organised by the Hong Kong Trade Development Council (HKTDC) received more than 12,000 buyers from 71 countries and regions. During the four-days (July 10-13) buyers from Japan, the Philippines, the US, Malaysia, Singapore and Russia recorded considerable growth. Twenty fashion events, including fashion shows, trend forecasting seminars, buyer forums and a networking reception were held, which explored the latest topics of interest in the fashion industry while generating more business opportunities for industry professionals."

 

 

24 th Hong Kong Fashion Week sees footfalls from across the world

 

The 24th Hong Kong Fashion Week for Spring/Summer, organised by the Hong Kong Trade Development Council (HKTDC) received more than 12,000 buyers from 71 countries and regions. During the four-days (July 10-13) buyers from Japan, the Philippines, the US, Malaysia, Singapore and Russia recorded considerable growth. Twenty fashion events, including fashion shows, trend forecasting seminars, buyer forums and a networking reception were held, which explored the latest topics of interest in the fashion industry while generating more business opportunities for industry professionals.

24 th Hong Kong Fashion Week sees footfalls

 

“In addition to being a premier sourcing platform for the industry, Hong Kong Fashion Week is also an important marketing channel for exhibitors promoting new products and fashion projects; and provides an opportunity for industry professionals to gather the latest market intelligence,” said Benjamin Chau, Deputy Executive Director, HKTDC. “Although the Internet and social media are gradually becoming mainstream promotion channels, fashion trade fairs are still a dominant platform for conducting face-to-face business negotiations, exchanging market intelligence and showcasing new collections. The HKTDC will continue to offer its unique 4-in-1 integrated marketplace, consisting of trade fairs, the HKTDC Online Marketplace (hktdc.com), product magazines, and mobile app, for promising fashion companies to reach global buyers anytime, anywhere.”

A promotional platform

With buyers coming from around the world, Hong Kong Fashion Week is a major platform for international corporations to promote fashion-related activities. During the fair, the Italian Trade Commission Hong Kong and Assocalzaturifici (Italian Footwear Manufacturers’ Association) jointly organised an exhibition titled ‘The seduction of footwear: Italian glamour,’ displaying 50 styles of classic Italian women’s shoes and leveraging Hong Kong Fashion Week to introduce visitors to the aesthetics of Italian footwear.

Annarita Pilotti, President, Assocalzaturifici, explained Hong Kong and the Chinese mainland together represent Italy’s fifth-largest export market in terms of value. Last year, Italian export volumes to the mainland rose 2.3 per cent; while the total value of exports to Hong Kong increased by 3.5 per cent. It was also found that the average export prices of the two markets were higher than other countries and still continues to rise. “It is because both Hong Kong and the Chinese mainland are such important markets for Italian-made goods that we are keen to stage our promotional road shows in Hong Kong, which allow us to bring the excellence and quality of Italian footwear to the attention of international buyers,” said Pilotti.

Spotlight on social causes

On the first day of the fair, international trend forecasting group Fashion Snoops presented ‘The Visionary Trends for Autumn/Winter 2018/19 for Women’s and Men’s Wear’. The group pointed out that fashion trends are often closely related to both society and everyday life issues, such as environment protection and immigration.

“The identity crisis brought on by the refugee crisis is a pressing global concern,” said Michael Leow, Asia/Pacific Sales & Marketing Head, Fashion Snoops. “Climate change and world trade have caused an influx of refugees. Although many may not want to approach this subject, we as fashion designers, should explore the issue, let our voices be heard, and galvanise people into action towards a brighter tomorrow.”

To embrace diversity, ‘Engineered Identity’ will be one of the major trends, Leow says. Each piece of clothing will integrate fashion elements from different countries, alongside sharply contrasting colours and conflicting elements, presenting a world of harmony and one without borders.

New launches

Apart from unveiling fashion trends, latest technologies were also discussed at various seminars. At the seminar ‘New Generation of Merino innovation–Wool Denim Wear & Wool Sneakers’, the Woolmark Company introduced its latest denim fabric and its related application techniques. Brenda Yang, Technical Manager-Dyeing and Finishing, the Woolmark Company, explained wool’s anti-perspiration, breathable, anti-odour and warmth-keeping qualities make the fabric ideal for use in sportswear. The high external wear-resistance of the wool also makes it suitable for sports shoes. “It is currently a trend to produce the vamp by weaving, thus many styles can be created,” said Yang. Some manufacturers have even incorporated far-infrared properties into the wool/nylon to relieve post-exercise muscle fatigue. She added that using wool as the principal material for shoes, such as adding it into the sole for warmth or stitching leather with it to create a thick wool-knitted leather or wool-blended fabric, are new trends in shoemaking.

The second edition of Centrestage, a platform for Asian fashion brands and designers specifically to promote their brands and launch their collections will be held from September 6 to 9.

 
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