Myanmar's textile and garment industry is set to benefit from the country’s new export strategy. This is a five-year roadmap aimed at strengthening smaller companies and fuelling exports and trade diversification.
The country’s first-ever National Export Strategy (NES), designed to fuel Myanmar's sustainable development through export promotion was launched on March 25. Mynmar’s export structure has changed dramatically in recent decades. Exports have become concentrated on a handful of products, mostly unprocessed natural resources, and export destinations remain limited.
The NES seeks to shift Myanmar’s trade patterns and translate gains from trade into greater prosperity for the people of Myanmar. To extend trade to new products and markets, the NES will serve as a roadmap to increase production and value addition in priority sectors that include textiles and garments.
The NES also recommends targeted investments for each export sector, in addition to tackling constraints in the business environment such as access to finance, trade information and promotion, trade facilitation and logistics, as well as quality management. It also seeks to enhance innovation capabilities by businesses and trade support institutions.
Action points in the strategy include interventions to boost the competitiveness of small and medium-sized enterprises to longer-term policy and legislative changes.
Two giant fashion companies came together to honour fashion students and professionals from Canada. The 10th edition of annual Canada’s ‘Breakthrough Designers Competition’ saw a tie up of Lectra, the world leader in integrated technology solutions, with TELIO. TELIO is a leading importer/exporter and distributor of high-end textiles.
The annual event showcases Canada’s young and upcoming designers and provides them exposure to the Canadian fashion industry. This year, more than 400 students entered the competition under the theme Lux(e), using noble materials and shimmering colors to celebrate 2015 as the ‘International Year of Light’. Total 25 student finalists were selected by a panel of distinguished juries.
The finalists highlighted their collections at a fashion show on March 17, with five receiving scholarships. Lectra awarded the grand prize winner Emma Litvack with Kaledo, Lectra’s textile and fashion design suite. According to Andre Telio, President of Telio, the partnership his firm has developed through this project with Lectra has allowed them to significantly upgrade prizes, and improve their contribution to promoting the future of the Canadian fashion industry.
H&M, Adidas and G-Star are among a number of businesses who have begun to publicly disclose details of their supplier factories in recent years. Adidas has been publicly disclosing its supplier list since 2007.
Transparency also brings to light factories that are authorised or not authorised to produce clothes for a particular brand. Brands’ suppliers sometimes sub-contract their work to other factories that subject workers to dangerous or abusive conditions without authorisation and without the brands’ knowledge. Supply chain transparency helps monitoring groups alert brands to these situations so they can be addressed.
By disclosing their supplier lists, brands enable public scrutiny of their supply chains, which in turn will help alert brands to poor working conditions and other human rights problems in their supplier factories. Under the United Nations guiding principles on business and human rights, companies have a responsibility to prevent or mitigate adverse human rights impacts that are directly linked to their operations, products or services by their business relationships, even if they have not contributed to those impacts.
Clothing brands have been urged to promote respect for worker rights and safety by making their global supply chains transparent. However, some apparel retailers say they cannot reveal details of their suppliers due to competitive reasons.
Pakistan hosted Textile Asia, the international textile and garment machinery show from March 28 to 30. The exhibition presented textile and garment machinery, accessories, raw material supplies, chemicals and allied services from local and international markets. It attracted businessmen looking for new solutions to bring more efficiency in their production systems.
The exhibition was aimed at upgrading and equipping the local textile sector with latest technologies being used internationally. Nearly 386 business delegates from 39 countries visited the exhibition. Around 515 international and 35 local companies showcased their brands. Of the 415 exhibitors in the show, China’s participation was almost 50 per cent.
Pakistan was eyeing business deals worth $700 million during the exhibition. The mega event had business to business meetings with local traders and foreign delegates. The participation of both local and foreign traders in the exhibition this year was unprecedented. Despite all odds and challenges Pakistan is working on a war footing to attract foreign investment.
www.textileasia.com.pk/
Cotton Council International (CCI) is organising an invitation only seminar on April 10, 2015 at the Trident Oberoi, Mumbai. The seminar to be held in the evening, will offer useful insights on global cotton scenario and cotton textile industry. Industry experts and key decision makers are expected to discuss how India can take the lead in driving cotton consumption and how cotton would continue to steer the growth of Indian textile industry.
At the COTTON USA ‘seminar evening’, CCI and Supima will provide information about global cotton market and sourcing along with unique promotional and marketing services that US cotton industry offers. Sean Callanan, Manager, Global Operations, CCI, would present his views on economic outlook for global cotton production and consumption with update on US cotton and key cotton consuming nations.
‘Supima’ often referred to as ‘Cashmere of Cottons’ is acknowledged as a premium fibre with exceptional attributes like: softness, strength and brilliance of color to produce luxury products. In 2014, American Image Awards honoured Supima as the premium fibre brand of the year. Marc Lewkowitz, Executive VP, Supima, would share his thoughts on how Supima has successfully collaborated with the global premium brands and retailers.
In 2015-16, Indian mills are projected to consume 5.4 million metric tons of cotton fibre, this is 22 per cent of global cotton fibre consumption. Cotton consumption of Indian textile mills have grown at a CAGR of five per cent in the last five years. This also happens to be one of the most challenging periods for the cotton industry. Cotton textiles have contributed significantly to India’s exports, this is also supported by international trade theories. According to Ricardo’s principle of Revealed Comparative Advantage (RCA) which is amongst one of the most important concepts among international trade economics, the RCA of Indian cotton textiles increased from 1.97 to 3.12 in the last five years. This highlights India’s competitiveness in cotton textiles. In 2014, Indian textile industry surpassed the $100 billion benchmark, to add another $100 billion, India needs to gear up its cotton textile exports and the domestic retail consumption.
At COTTON USA’s panel discussion in Mumbai eminent members from various sectors of cotton textiles value chain would share their thoughts on: ‘How India can take a leadership position in cotton consumption in the near future’. CCI is also organizing a fibre and yarn exposition to promote a revitalised brand vision emphasising US cotton’s purity, quality and responsibility. COTTON USA works with quality manufacturers from across the world to ensure the consumer gets the best quality along with the brand. COTTON USA works closely with more than 12 licensees in India across all major product groups this includes yarns, apparel fabrics and home textiles.
Responsible and transparent fibre sourcing is an integral part of the COTTON USA marketing and licensing program, which operates globally and offers a wide range of services. CCI’s sourcing program supports buyers in sourcing COTTON USA, from raw material to the end product, with a focus on responsible cotton production and sourcing through participation in the Cotton LEADSTM program.
LIVA, the New Age fabric ready for fashion world
“I did not know fibre can be extracted from wood pulp,” said Ranaut at the launch. “Moreover, what attracted me towards LIVA was the fabric from the fibre which is so fluid, comfortable and fashionable and I simply loved it,” she added. She pointed out that the fabric drapes the body just the right way and wasn’t too boxy or tight. “The fabric moved as I moved. I think it’s the kind of fabric that can go well with any clothing and occasion. Personally, I feel LIVA is going to play a very important role in the world of fashion,” she opined.
Hosted by K K Maheshwari, Managing Director, Grasim Industries and Group Director-Textiles, a Aditya Birla group company, the gala event was attended by top fashion designers and stalwarts from the textile and retail industry. They came together to experience the world of natural, fluid fashion. Among the attendees were: designer Wendell Rodricks, Puja Nayyar, James Ferriera, Jatin Kochhar and Anita Dongre.
Speaking at the launch Maheshwari said, “We needed to create a distinctive and relevant end-consumer promise. With years of experience and several intense rounds of understanding, we found one that resonates strongly with the desires and beliefs of customers. Not only does it fully satisfy them on the aspect of being a natural product, it also delights them with its distinctive aspect, which is its soft drape, or ‘fluidity’. I am delighted to announce that we are launching this product under the brand name ‘LIVA’ with the very simple but meaningful and attractive proposition of ‘Natural Fluid Fashion’.”
Maheshwari informed LIVA will be available with leading brands like Van Heusen Women, Global Desi, Chemistry, Pantaloons, Lifestyle, Allen Solly Women. “In the first season, we will reach 50 cities and 1,000 outlets. We expect sales of garments tagged with LIVA will cross two million for our brands and retail partners. This will be supported by a strong media campaign. Captivating visuals will appear in leading dailies, magazines, outdoor and digital,” he explained. And within two years the product is expected to be in 2,500 stores.
The event also saw the launch of LIVA Accreditation Partner Forum (LAPF). This is a group of spinners, fabricators and processors who have developed the capability to offer good quality and innovative products (yarns, grey and finished fabrics) made up of Birla Cellulose fibre/fibre blends. The fabrics made by such partners/value chain would be termed promoted and marketed to garment manufacturers, retailers and brands and consumers as ‘LIVA’. It is an ecosystem which has its genesis on consumer need for ensuring quality fabrics to fulfill the LIVA promise, linking different parts of the fragmented garment supply chain. “This is an integral part of the brand LIVA. When these partners work continuously on improving their service to brand and retail, we are working with them for technical support, supply chain, market development, and design development. We have 250 partners in the forum. This is making a difference to the quality, variety and service that brands and retailers in the country are getting. The LIVA tag is attached to the garments. Many of the stores will have eye catching LIVA visual merchandising. We are co-advertising some of these brands to create awareness among consumers,” said Maheswari.
Birla Cellulose is the pulp and fibre division of Aditya Birla Group. The pulp and fibre business is an integral part of the Group and over the years, it has contributed significantly to its growth. It also has a remarkable global position. Birla Cellulose enjoys a leadership position with over 20 percent of global market share. Over the last three years the Group’s investments have been in excess of Rs 4,300 crores and capacities have scaled close to one million tons per annum.
The official target of textile export worth $45 billion seems difficult to achieve as China which usually accounts for over 70 per cent of India’s cotton and 40 per cent of yarn supplies, has cut down purchase. This despite the fact that the country’s overall textile and garment exports including those of jute, coir and handicrafts likely to increase by 4-5 per cent reaching $41 billion this fiscal compared with $39.3 billion a year ago mainly on higher shipments of garments.
As per sources, exports of raw cotton, including waste, and cotton yarn in the April- December period 2014 plunged by 36 per cent and 12 per cent, respectively, from a year before. Exports of textile products increased only 2.2 per cent between April and December from a year earlier. Lack of adequate focus and proper planning on boosting exports have also taken a toll despite the recognition of the textile sector’s role in the ‘Make in India’ concept and jobs creation. The government is yet to come up with the textile vision document even eight months after the report was first submitted to the textile ministry.
Textile and garment exports excluding jute, coir and handicrafts touched $25.72 billion during the April-December period, up 4.7 per cent from a year ago. Handicraft exports hit $3.9 billion in the last fiscal, recording growth of 18 per cent year-on-year. Experts expect the growth to be as much as 5-7 per cent in the outward supplies of these items in the current fiscal. Jute and coir exports, although not so significant in the overall basket, are expected to grow 10-15 per cent.
As per DK Nair, Secretary General of the Confederation of Indian Textile Industry (CITI), speculations are rife that the Chinese government has stipulated that on the purchase of every bale of cotton from overseas, a mill there has to buy four bales from domestic sources, which has dragged down imports. It has also been offloading cotton from its reserves. Moreover, the Chinese economy is also going through a slowdown, affecting demand.
Chairman of the Apparel Export Promotion Council (AEPC), Virender Uppal, points out garment exports witnessed 13.4 per cent growth during April-February 2014-15 to $15.26 billion from a year earlier that means export growth slowed since January after recording a 16 per cent increase until December this fiscal. But as per the index of industrial production data, the textile segment witnessed growth of just 2.1 per cent from April to January this year from a year before.
The International Apparel Federation (IAF) has signed a MoU with the Hong Kong General Chamber of Textiles (HKGCOT). The aim is to exchange knowledge on innovation, apparel markets and international business opportunities.
The MoU will give the IAF an important connection in the vibrant fashion industry of Hong Kong. It helps to further the IAF’s aim to build bridges across continents by attracting fashion entrepreneurs from Hong Kong to IAF’s international conventions and vice versa, to bring information and connections from across the world to Hong Kong.
The collaboration with IAF is a step further in Hong Kong’s goal to globalise local designer brands and to create opportunities for young promising designers to get international exposure. Last year HKGCOT signed an MoU with IAF member American Apparel and Footwear Association. In collaborating, HKGCOT can strengthen its knowledge on overseas markets by using IAF’s network which reaches over 50 countries and the biggest apparel markets.
Hong Kong is a hub for the international fashion industry, especially in the areas of design, sourcing and education. Large fashion shows and exhibitions are held regularly in Hong Kong each year which attract businesses around the world. The mission of the IAF is to develop business contacts which foster dialogue and knowledge exchange between individuals active in the world apparel value chain.
iafnet.eu/
For the next year Vardhaman Textiles expects profits to be within the range of 18 to 22 per cent. Last year was an abnormally profitable year for the company. The EBITDA margin (earnings before interest, taxes, depreciation, and amortization) was 25.7.
The group has about Rs 700 crores of repayment coming up, so the first objective is to clear those repayments. It’s also open to a good acquisition opportunity. The first of its capex plans has been announced. About Rs 600 crores is going into its fabric business which will increase its capacity by about 45 million meters over the next three years.
The last two quarters were a little tough because of sliding cotton prices, which was due to the new cotton crop coming in. That process has stopped and now onwards cotton prices are at normal levels. The latest book value of the company is Rs 447.48 per share. The net debt-equity of Vardhaman Textiles on a consolidated basis would be in the range of 0.5-0.7.
Since every year good quality cotton stops becoming available May onwards, the company does cotton procurement up to next April. Vardhaman Acrylics is sitting on a lot of cash and is examining opportunities for diversification.
www.vardhman.com/
Textiles should be kept in the lowest tax slab when goods and services tax (GST) comes into effect, say OP Lohia, chairman of Indo Rama Synthetics (IRISL), and vice-chairman and managing director of Filatex India Madhu Bhageria. They point out that the industry is going through a tough phase and needs a boost. Both, Lohia and Bhageria, recently met minister of state for textile Santosh Kumar Gangwar, who was briefed about the demands. It was stressed that the minister should ensure this industry is kept in the lowest slab of tax rates in the GST regime. The government plans to bring GST, which clubs all indirect taxes into one, from next year onwards.
Man-made fibre industry was hoping for a reduction in excise duty to 6 per cent down from 12.36 per cent. Rather, the rates were increased to 12.50 per cent instead. There was no allocation for the technical upgradation fund (TUF), though it was demanded by all textile industry associations, apart from lobbies like FICCI and CITI, the minister was told. It was mentioned that the budget did not have any major announcement for the sector despite the fact that it was going through a tough phase.
Lohia suggested focus on export of textile garments so that the entire value chain in the industry is benefited. He said MMF sector needs major attention from government. If enough focus is not given at this time, other countries like Vietnam, Bangladesh, Indonesia and Pakistan can overtake India. It was stressed that government should take steps to boost production capabilities of this industry.
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