From 15.5 per cent in 2021, India’s mall vacancy rates declined to 8.3 per cent in H1, FY25, according to a report by Anarock. This decline highlights the growing demand for retail spaces, which has consistently outpaced supply for the third consecutive year. In H1, 2024, over 3.1 million square feet of retail space was leased across the country.

Anuj Kejriwal, CEO and MD – Retail, Industrial & Logistics, Anarock Group, highlights, retailers and brands continue to prefer smaller spaces, with nearly 70 per cent of leases being for spaces measuring up to 2,500 sq ft, he says. However, as new supply enters the market in the coming years, larger spaces are expected to account for a greater share of the total leased area, he notes.

The next few years are set to see substantial supply additions, with the National Capital Region (NCR), Mumbai Metropolitan Region (MMR), and Hyderabad leading the charge. These three regions are projected to account for over 85 per cent of the total incoming supply over the next four to five years.

While the leasing momentum remains robust, rental values across prominent high streets are climbing steadily. The upward trend is expected to persist until fresh, quality retail supply enters the market.

The leasing activity in H1 FY25 mirrored the robust momentum of the past two years, with over 3 million sq ft of retail space leased across major cities. As demand continues to thrive, the retail sector remains poised for steady growth, driven by both increasing retailer interest and new supply pipelines in key markets.

The International Textile Manufacturers Federation (ITMF) has released its latest International Textile Industry Statistics (ITIS) for 2023, featuring updates on global spinning mill capacity and raw material consumption. The data reflects a comprehensive review with a new calculation method applied to historical series.

Globally, installed short-staple spindles reached 232 million units, with open-end rotors growing to 9.7 million. Air-jet spindle installations saw a sharp rise, hitting 637,000 units. Asia remains the dominant region for capacity expansion, while Turkiye led growth outside the continent. Installed shuttle-less looms globally increased to 1.7 million units.

Raw material consumption in the short-staple sector slightly declined to 43 million tons. Cotton and cellulosic fiber usage dropped by 4.4 per cent and 2.9 per cent, respectively. Conversely, synthetic fiber consumption rose marginally by 0.5 per cent, indicating a shift in material preferences.

The ITMF report underscores Asia's continued prominence in textile capacity building and highlights evolving trends in raw material utilization. These shifts reflect broader changes in global textile manufacturing and resource dynamics.

The athleisure market, a fashion phenomenon born from the fusion of athletic wear and leisurewear, is experiencing a seismic shift. While Lululemon has long reigned supreme, a new breed of challenger brands, led by the California-based Vuori, is vying for dominance. This feature delves into the competitive landscape of this dynamic industry, examining the distinct positioning of key players, their retail strategies, financial performance, and the overall market outlook.

The athleisure boom, a macro perspective

The global athleisure market is experiencing explosive growth. Driven by increasing health consciousness, a desire for comfortable clothing and the blurring lines between work and leisure, the market is projected to reach $547.01 billion by 2024, growing at a CAGR of 8.6 per cent from 2023 to 2028, as per Allied Market Research. This presents a lucrative opportunity for both established giants and emerging contenders.

Table: Global athleisure market

Lululemon, the legacy leader

Luluemon is positioned as a premium athleisure brand with a focus on performance and style, primarily targeting women. It has an extensive global store network (700+ locations), strong online presence, and community-building initiatives like yoga classes. As of 2023 its revenue was $9.6 billion, and as of January it has a market cap of $65.44 billion. Its key strengths are brand recognition, loyal customer base, and robust supply chain. However, it faces several challenges like maintaining growth momentum, competition from emerging brands, and potential impact of economic slowdown.

Vuori, the rising challenger

Vurori has emerged as ‘Everyday performance apparel’ with an emphasis on comfort, versatility, and a relaxed aesthetic, initially targeting men. Its retail is focused on direct-to-consumer sales, expanding retail footprint with 79 stores in six countries, strategic partnerships with wholesalers like REI and Nordstrom.

As of 2023 Vuori revenue was $32.8 million (estimated) and its valuation as of November 2024 was $5.5 billion. The brand’s key strengths are strong product differentiation focus on profits, and effective social media marketing. However, scaling-up production and maintaining quality, building brand awareness, and competing with Lululemon's scale are some of its biggest challenges.

The athleisure boom has attracted a plethora of competitors. There is well established Nike which is expanding its dominance in sportswear into the athleisure segment. And Adidas, following a similar trajectory as Nike, leveraging performance-oriented roots. Under Armour on the other hand is transitioning into lifestyle and athleisure to diversify its offerings. And Alo Yoga is specializing in yoga-inspired apparel with a growing retail presence of over 100 stores.

The athleisure industry is expected to for continued growing with evolving consumer preferences and a focus on wellness. While Lululemon remains a dominant force, challenger brands like Vuori are disrupting the market with innovative products, strategic retail expansion, and a strong digital presence. The battle for market share will intensify, with brands needing to constantly adapt and innovate to capture the attention of increasingly discerning consumers.

Ahmet Oksuz, Chairman of the Istanbul Textile and Raw Materials Exporters Association (ITHIB), has proposed relocating Turkish textile production facilities to Syria, citing lower costs and strategic advantages. In an interview with Anadolu Agency, Oksuz emphasized Syria's potential as a promising investment destination, especially in the textile sector.

Ahmet Oksuz noted that many Syrians who settled in Turkiye have contributed to various industries and suggested that establishing production facilities in Syria as they return home could be advantageous for both countries. He pointed out that Turkiye is facing increasing labor costs and shortages in labor-intensive sectors, making Syria a more cost-effective option for production.

Currently, many Turkish textile firms are investing in Egypt, but Oksuz suggested that shifting focus to Syria would provide greater strategic benefits, particularly in regions close to Turkiye. He added that such investments could enhance Turkiye's production capacity while creating employment opportunities for Syrians.

Sinan Oncel, president of the United Brands Association (BMD), acknowledged the gradual pace of normalization in Syria but expressed optimism about future opportunities for Turkish retail expansion, including franchising.

As Syria’s reconstruction progresses following the collapse of its Baath regime, Turkiye’s textile and retail sectors are poised to play a pivotal role in boosting employment and rebuilding efforts in the region.