Everlert, Inc has successfully closed a strategic reverse merger with Zanieri SpA, a vertically integrated Italian luxury knitwear powerhouse. Under the finalized agreement, Zanieri assumes controlling interest in the public entity, transitioning the Perugia-based manufacturer into a US-listed platform. Historically, Zanieri has operated as a critical backbone for the global luxury sector, with over 70 per cent of its revenue derived from ‘white label’ manufacturing for leading international fashion houses. However, the new corporate structure is designed to invert this model, prioritizing the ‘Zanieri’ brand to become the primary revenue driver by 2026. Management intends to leverage its status as a top producer of premium, traceable-origin cashmere to capture a significant share of the premium menswear segment, which is projected to grow as consumers shift toward investment-grade apparel.
Digital bespoke technology and American expansion
A core component of Zanieri’s scalability is its proprietary remote tailoring platform, which allows the company to deliver customized, made-to-measure garments to global clients without the need for traditional physical fittings. This technology facilitates a high-margin ‘bespoke-at-scale’ model, which will be central to the brand's aggressive entry into the United States. Following FY2025 where 95 per cent of gross sales originated in Europe, the company has identified New York as its primary commercial gateway. Plans are underway to launch a flagship mono-brand store in Manhattan alongside a proprietary direct-to-consumer (DTC) e-commerce site. This ‘Mediterranean heritage meets modern tech’ strategy aims to fill the market void between mass-market fashion and inaccessible haute couture.
Sustainable infrastructure and global market resilience
Operating from Umbria, the global ‘cashmere capital,’ Zanieri controls every stage of production - from yarn selection to finishing. This vertical integration provides a rare level of transparency and sustainability in an industry facing increasing regulatory pressure regarding supply chain ethics. While current operations focus on knitwear and home textiles, the long-term roadmap includes diversification into yachting, golf, and equestrian lifestyle categories, with a future extension into womenswear. By utilizing its robust manufacturing infrastructure and public company status, Zanieri is positioned to insulate itself from broader market volatility while executing a disciplined expansion into high-growth hospitality and B2B luxury partnerships.
Based in Perugia, Italy, Zanieri is a premier vertically integrated producer of sustainable cashmere and luxury knitwear. Controlling the entire lifecycle from dye science to assembly, the company serves as a major manufacturer for global brands while rapidly scaling its own premium label through proprietary remote-tailoring technology and a planned US retail expansion.
To help you optimize the Zanieri and Everlert merger story for your audience, here are the strategic focus keywords and a selection of question-driven meta descriptions.
