Denim brand Wrangler has introduced foam-dyed jeans to lessen environmental impact and save precious resources. Tejidos Royo, a Spanish fabric mill with a reputation for prioritising environmental performance, will integrate the foam-dye process called Dry Indigo®. It will receive the foam-dye equipment in October and begin supplying Wrangler with denim before the end of the year.

Wrangler and Walmart Foundation have provided Texas Tech University with early-stage funding for development of the foam-dying process, recognising the potential of this development. The iconic denim brand helped introduce fabric mills to the latest technology and now will incorporate the first foam-dyed denim into a line of jeans launching in 2019.

As per Royo, applying indigo dye to raw denim with foam instead of water will eliminate the need for the tens of millions of gallons of water typically consumed by conventional wet-dye systems.