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Woolmark connects with India partners

Woolmark is connecting with its partners across the manufacturing, merchandising and fashion industries. Woolmark licensees include Shingora, SM Textiles, Ambassador Shawls and Apollo Shawls. These licensees are driving the sales growth of shawls and stoles across India. Shingora has been associated with Woolmark since 1990.

Leading fashion designer Nachiket Barve displayed an exclusive collection of stylish Australian merino wool shawls and stoles at a fashion show. Shawls and stoles are seen as utilitarian garments but the collaboration with Nachiket Barve has showed they can also be used as a fashion accessory. Barve has fashioned statement pieces out of the wool shawls and stoles sourced from the licensees.

The Woolmark brand is the best-known textile quality brand and wool content label in the world. Its purpose is to act as an independent quality assurance of every wool product it adorns.

Woolmark works with textile and fashion industries at every level, developing better wool textiles and driving consumer demand. The Woolmark logo has adorned wool products for 50 years, showcasing the extraordinary versatility and innate luxury of wool. The logo was established in 1964.

Delhi-based designer Suket Dhir won the international Woolmark prize for menswear this year. His collection explored the trans-seasonal aspects of wool and the alchemic transformation of the fibrous wool into smooth, silk-like yarn, which renders the fabric light, airy, fluid and yet full and supple.