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Walmart builds large private label brands

  

As it plans for more e-commerce growth in coming years, Walmart is building large private label brands competing with the likes of Target and Amazon. As per Women’s Wear Daily in recent years, Walmart has built a roster of private label brands and elevated lines through a combination of acquisitions, high-profile collaborations and its own creative push.

Currently, the retailer courts a shifting demographic of shoppers online and has sought to refine its apparel mix in recent years to strike a balance between basics and more fashion-forward styles. The brands that Walmart has added to its platform include Levi’s, Champion and Jordache, as well as the private lines. It now has 13 general merchandise private brands that qualify as billion-dollar brands, and that three of its apparel lines are $2 billion brands.

Competition from Amazon, and the receding importance of once prevalent fashion staple brands including Old Navy, may have pushed retailers like Walmart and Target to try to capture some of that market and boost their e-commerce infrastructure, said Jessica Ramírez, Jane Hali & Associates. In its Q4 earnings this month, Walmart expects its global e-commerce sales to surpass $100 billion in the next couple of years.

 
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