Spanish fashion powerhouse Mango has officially inaugurated a 6,673 sq ft. store on Kensington High Street. This opening marks the brand’s 24th location in London, a city that now accounts for approximately 40 per cent of its total UK sales. The expansion is a primary component of Mango’s ‘2024–2026 4Es Strategic Plan,’ which aims to drive total corporate turnover past €4 billion by year-end 2026 through a massive rollout of 500 new physical touchpoints globally.
Mediterranean aesthetics as a commercial moat
The Kensington flagship serves as a high-visibility showcase for Mango’s ‘New Med’ retail concept. By utilizing sustainable materials and natural textures, the brand is successfully differentiating itself from the site-neutral aesthetics of fast-fashion rivals. This localized, premiumized approach has yielded double-digit sales growth across London stores in 2025, proving that high-street retailers can still drive volume through immersive, physical experiences. The store features a unified offering of Woman and Man collections, leveraging the brand’s Barcelona-based design atelier to cater to London’s fashion-centric demographic.
Navigating the 2026 retail roadmap
Despite broader economic volatility, Mango is doubling down on the UK as a top-10 global market. The retailer is on track to reach over 90 UK locations by the end of 2026, supported by a record investment of €600 million earmarked for technological and logistical upgrades. "London represents one of the most exciting growth opportunities for us; opening locations like Kensington High Street ensures we stay integrated into our customers' omnichannel journeys, states Fiona Cullen, International Regional Director. By blending flagship visibility with a digital channel that contributes over 30 per cent of revenue, Mango is successfully insulating itself against the shifting dynamics of the UK retail landscape.
Founded in Barcelona in 1984, Mango is a global fashion leader operating in 115+ markets. With a 2024 net profit increase of 27% to €219 million, the group is aggressively expanding its footprint in the US, UK, and India. The brand targets a €4 billion turnover by 2026 through its 4E Strategic Plan: Elevate, Expand, Excite, and Empower.
