Victoria's Secret plans to relaunch its annual fashion show in the metaverse. As per a Business Insider report, the lingerie giant filed a trademark application with the US Patent and Trademark Office to sell virtual goods such as clothing, undergarments, and footwear. The brand also plans to trademark virtual goods and entertainment services such as photos, images, videos, and recorded footage to use in virtual fashion shows.
Victoria's Secret is among major brands such as Nike and Adidas to be filing patents to protect their brand in the metaverse. The brand plans to bring its fashion show back in some form in the future but hasn't confirmed what that would look like or when it will happen. However, the new show will not feature the scantily dressed models, who walked its show for years and were abandoned in June in favor of a new group of spokeswoman.
