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Recover teams up with TextileGenesis to help brands track recycled materials throughout lifecycle

 

A producer of recycled cotton fiber blends, Recover is teaming up with TextileGenesis, a software-as-a-service (SaaS) product from the technology company Lectra, on a new traceability project. The collaboration aims to verify the potential of Recover's circularity capabilities, helping retailers and brands track recycled materials throughout their lifecycle.

The pilot project will utilize TextileGenesis's Fibercoin Tool to create a digital twin of an asset - like textiles, clothing, or fibers - to track its journey along the value chain. For this initiative,

TextileGenesis generated a token for every kilogram of Recover material using Fibercoin. The organizations will employ two distinct methods to verify product traceability across various supply chain systems.

Upon completion of this trial, TextileGenesis and Recover plan to scale up the technology for broader fiber-to-garment traceability across different retail supply chain applications. The core idea is to track material input from its origin all the way to the retail storefront to enable businesses to more easily verify their circularity and recycling claims.

According to Orsolya Janossy, Senior Sustainability Manager, Recover, this initiative will be particularly critical for companies operating within the European Union due to upcoming legislation.

While Recover currently uses physical tracers for its materials, this partnership with TextileGenesis is expected to significantly enhance supply chain transparency for retailers and brands, strengthening the validation of circular claims. Amit Gautam, Founder and CEO, TextileGenesis, expressed confidence in his company's ability to undertake this responsibility with Recover.

 
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