For the third quarter VF Corporation’s revenue was up five per cent compared to the same period last year. VF is the parent company of over two dozen brands such as The North Face, Vans, Wrangler, and Timberland. The company’s outdoor and action sports division saw an increase of eight per cent. But revenue for Vans increased 28 per cent.
In 2016, Vans became VF Corp’s leading label, edging past The North Face, and has since been on a steady growth streak. Vans is currently big among street-culture trends and received viral recognition last year when the Damn Daniel meme drove a spike in sales of white Vans sneakers. Outside the United States, the company saw sales increase by 13 per cent, with increases of 18 per cent in Europe and nine per cent in China.
VF’s third quarter results were fueled by accelerated momentum across the company’s international and direct-to-consumer platforms and its outdoor and action sports and work wear businesses. Based on the strength of its third quarter performance, and the stronger growth trajectory seen for the remainder of 2017, VF is again increasing its full year outlook and making additional growth-focused investments aimed at accelerating growth and value creation into 2018 and beyond.