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UK firm Metail ties up with South Korea’s Benit

UK’s fashion technology firm Metail has announced a partnership with Benit an arm of South Korean conglomerate Kolon. The deal will expand the reach of Metail’s game-changing technology in Asia, which allows consumers to discover, shop, share and try on clothes online in a unique and engaging fashion.

Metail’s aim is to digitise all of the world’s garments and people. It sees South Korea as the most mobile-focused, tech-savvy and fashion-conscious market in the world and feels Kolon, with its scale, stable of brands and market-leading fashion-focused IT services arm, is the right strategic partner.

Kolon is the fourth largest conglomerate in South Korea, with interests spanning manufacturing to construction, trade, life sciences research, environment, retail and fashion. Building on its leadership across multiple sectors, Kolon is now setting its sights on the fast growing South-Korean fashion e-commerce market through its technology branch Benit.

Kolon was looking for innovative and useful solutions for the development of the fashion market in the region and felt Metail's solutions were the most valuable. Consumers can’t try on clothes when buying clothes online. Kolon feels Metail can help overcome the difficulties in sizing and styling.

Through this agreement, Kolon hopes, fashion and distribution companies in the Korean market will be able to provide a useful and wonderful experience to customers.