As the Turkish textile industry participates in international trade fairs and events and monitors fashion trends worldwide, the country can deliver latest trends to consumers. This has helped Turkey’s textile and apparel exports record $30 bn annually, of which $7.5 bn accounts for Merter, a District in Istanbul known for its ready-to- wear textiles. Data from the Merter Industrialists’ and Businessmen’s Association (MESIAD) chairman Yusuf Gecü, reveals all medium and large textile and apparel manufacturers in Turkey have a store or showroom in Merter. There are 10,000 stores in the region and the number of people directly employed in these stores has now touched 1,00,000.
As per latest statistics, the district exports textile and apparel products to 215 countries. Gecü says Merter welcomes 3,000 importers every day from 60 countries in the Middle East, Africa, the Turkic Republics, the Far East and especially from the US, Russia, Europe and the Gulf countries. Merter’s exports amount to 25 per cent of annual textile and apparel exports in the country.
Turkey’s average export value per kg is around $1.7 and this figure reached $15 in apparel and $5 in textile. Gecü says Turkey’s 2023 goal is to exceed $50 bn in exports and they target $15 bn of this figure from Merter alone. Turkey is among the few countries in terms of producing quality denim jeans and knitted products. Turkish producers are striving to become top brands as they are focusing on quality product with design. Turkish goods are seen worldwide as cheaper than Europe and much better in quality than China. Gencü says this perception was in the minds of consumers particularly in Russia, Turkic Republics, African, European, Middle Eastern and Gulf countries.