Tirupur garment manufacturers are now finding a wider use of natural products like banana fiber, hemp, bamboo, and coconut fiber.

Hosiery makers in this knitwear town are experimenting with different natural products for fibers, colors, and even printing. Apparel and fashion brands in the international market are promoting sustainability, and since customers of these brands do not mind spending a little more, these brands are looking for suppliers of naturally dyed garments. This trend is encouraging many manufacturers in Tirupur to explore different natural sources for dyes. While cotton is a natural fiber used to make apparels, disposal of garments is a problem because of the dyes and chemicals used. So there is a big demand for natural dyes, even in domestic garment brands.

Apparel producers are not using turmeric or banana fiber directly on the garments. Instead, these natural products are processed and the by-products are used for dyeing. The company also plans to explore natural dyes sourced from suppliers for T-shirts.