Time Out Group plc has partnered with South Korean apparel specialist TBH Global to introduce a licensed global fashion and lifestyle brand. Centered around the strategic concept of targeting modern urban explorers, the initiative translates nearly six decades of metropolitan media curation into tangible retail products. Leadership from both organizations emphasizes that the collaboration bridges distinct commercial strengths, utilizing Time Out's recognized cultural authority alongside TBH Global’s manufacturing and distribution infrastructure. Market analysts note that media brands increasingly leverage intellectual property to capture consumer loyalty through physical merchandise, transforming editorial influence into dependable retail revenue streams.
Phased digital pilot precedes worldwide store expansion
The rollout strategy begins with a targeted online pilot program in November 2026, serving as a stress test for the cross-border e-commerce infrastructure before the formal international collection debut in February 2027. This initial release will feature offerings across apparel, accessories, and dermatologically certified vegan body care lines. Retail merchandise will be split between a foundational everyday urban apparel tier and a specialized heritage line featuring historical magazine covers and archival photography. Initial SKUs are themed around six flagship cultural capitals - London, New York, Lisbon, Osaka, Barcelona, and Seoul - aiming to resonate directly with metropolitan consumers aged 25 to 44. Offline retail strategies will simultaneously deploy physical pop-up installations across major South Korean department stores to gauge localized consumer reception.
Focusing on urban culture and lifestyle content
Time Out Group plc is a global media and hospitality enterprise founded in London in 1968, operating digital and physical city-discovery platforms across 59 countries alongside its curated food halls. The company focuses on urban culture, travel, and lifestyle content, supported by public listing on the London Stock Exchange AIM market and ongoing international franchise expansions.
