The Netherlands-based brand The Sting plans to expand sourcing from India and Bangladesh. As per an Apparel Resources report, the company recently expanded its India operations besides opening an office in Dhaka, Bangladesh. With 150 stores at the moment Sting is looking to opening more outlets besides upgrading existing ones.
Subaash Dhananjayan, Managing Director, India & South Asia, The Sting Companies Sourcing and Productions says, the company aims to increase sourcing from India to €15 million in the current fiscal. It aims to source a mix of basic as well as fast fashion. The company has an office in Tirupur and Delhi, with a team of 17 people, while in Bangladesh it has hired six professionals to start with. The company sources circular knits for men and women alongwith soft woven category for women living outside India in collaboration with nearly 10 Indian vendors.
Bangladesh is a highly important sourcing destination for the company with growth in factories being impressive. The company focuses on circular knit, soft woven, woven shirts, flat knit, denim, non-denim, outerwear jackets from Bangladesh and aims to increase sourcing from the country under the leadership of Enamul Haque Bipul.
