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The Ellen MacArthur Foundation launches circular report

Global Fashion Agenda (GFA) released the report ‘A New Textiles Economy; Redesigning Fashion's Future’, by Ellen MacArthur Foundation in London this week. Co-hosted by Stella McCartney, the event boasted of a speaker line-up consisting of the foundation's Circular Fibres Initiative partners, including their CEO Eva Kruse.

The report, presents a positive new vision for a circular system that works, summons the creative power of the fashion industry to build that system. The vision calls for a new textiles economy in which clothes are designed differently, worn longer and recycled and reused much more often. With contributions and endorsements from industry leaders, including C&A Foundation, H&M, Lenzing, NIKE Inc. and GFA, the report calls on the entire industry to innovate and collaborate towards a circular vision to unlock economic opportunities.

Global Fashion Agenda CEO, Eva Kruse says, "We're extremely happy about our collaboration with the Ellen MacArthur Foundation. Both their and our initiative on circular fashion complement and enhance one another. We don't have all the answers yet, but we have the necessary knowledge to start systemic change, so it's time for the fashion industry to commit and push towards a new textiles economy. A joint effort is vital if we are to move the industry in the right direction,"

The report finds the equivalent of one garbage truck of textiles is wasted every second, while less than 1 per cent of clothing is recycled into new clothes. If nothing changes, the fashion industry will consume a quarter of the world's annual carbon budget by 2050. "Today's textile industry is built on an outdated linear, take-make-dispose model and is hugely wasteful and polluting. The circular report presents an ambitious vision for a new system, based on circular economy principles that offers benefits to the economy, society and the environment. We need the whole industry to rally behind it," says Ellen MacArthur.

The Ellen MacArthur Foundation is a knowledge partner for Global Fashion Agenda, which is an affiliate partner of the Ellen MacArthur Foundation's Circular Fibres Initiative.