Sales of Tencel™ Luxe, the lyocell filament yarn brand under Lenzing’s textile specialty brand, grew five times the volumes achieved previous year in 2021 and is on track to increase its existing production capacity by 25 per cent in 2022 to cater to growing demand.
Tencel™ Luxe targets all corners of the luxury and premium market to facilitate co-branding opportunities, bringing Tencel™ Lyocell filament yarn to public figures and runways. It has repeatedly appeared in collections by renowned designers such as Italian sustainability ambassador Flavia La Rocca, multi-disciplinary artist Osman Yousefzada at London Fashion Week and eco-couture house PeetDullaert , which recently celebrated its 10th anniversary during Paris Couture Week.
In the pipeline for this year, Tencel™ Luxe will continue its collaborations with Dutch cult design duo Viktor & Rolf, who are using exclusive Tencel™ Luxe fabric developments for their haute couture and bridal collections, conscious luxury brand Bav Tailor, and Vogue UK’s “One to Watch” Anciela, whilst expanding its partnership portfolio through collaborations with brands including DeepikaGovind, Taneira and Safaa.
Tencel™ Luxe will also be showcased in exciting new collaborations with Patrick Mcdowell at London Fashion Week 2022 and LVMH Prize finalist Róisín Pierce at Paris Fashion Week 2022.
