Retailer Target and denim brand Levi’s are expanding the distribution of Red Tab products from roughly 500 Target stores to about 800 this spring.

Target has a history of distributing Levi’s products. The retailer first began selling Levi’s Red Tab products — some of the brand’s most premium products — in 2019 in just 50 stores. The number grew to roughly 500 one year later. Since then, Target has sold millions of pairs of Levi’s jeans across all price points.

The strategy included the Levi x Target limited-edition collection of home goods in early 2021, part of Target’s annual design program, which celebrated its 20-year run last year.

This spring, in addition to adding more points of distribution, Target will increase the breadth of its assortment, now offering more than 180 pieces, spanning both men’s and women’s denim styles. Product offerings will vary by store, but the entire collection includes tops, dresses, jeans and jackets.

The union allows Levi’s to expand its distribution, reaching more shoppers in the process, while Target further stakes its claim in the fashion world.