To be more in line with its current brand positioning, Galician Group company, Stradivarius is refreshing its visual identity. As per a Fashion Network report, the move aims to assert the fashion retailer’s identity by creating a new more contemporary and refined logo, designed together with the Barcelona-based studio Ana Mirats and written in a font that was created exclusively for the brand.
The new visual illustrates Stradivarius’ two differentiating elements: treble clef, a symbol reflecting the dynamism of the brand; and the personalized font designed to provide readability and notoriety in a more contemporary style.
Founded as an independent brand by the Triquell family, Stradivarius is the fifth largest brand in terms of turnover for the Galician conglomerate that is behind Zara, Pull & Bear, Massimo Dutti, and Bershka. The brand closed the 2020 financial year with a total of 936 stores worldwide and a turnover of €1.283 billion, 26 per cent lower than the sales recorded a year earlier.
