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Sri Lankan exporter buys French brand

Sarasavi Exports the premier exporter of hosiery products and ties and socks from Sri Lanka has acquired Isabella from the DB Apparel Group, a market leader in branded intimate apparel and hosiery in Europe.

DB Apparel is based in France. It owns 15 world renowned brands of which DIM and Nur Die, produced in Sri Lanka, are market leaders in their segments with a strong presence in France, Germany, and the Czech Republic. Sarasavi Exports will now serve as a supplier of products to the DB Apparel Group through a product buy back agreement. <br/>

This transaction allows and positions Sarasavi to take advantage of the free trade agreement with India and the pending free trade agreement with China. The company intends to increase production capacity by investing in automation and product development to cater to new export markets. It offers customers value additions like anti-bacterial socks and perfumed socks.

Sri Lanka is positioning itself as the gateway to South Asia. Sri Lankan garment factories have begun to differentiate themselves in international markets. At least some of the growth can be attributed to ethical manufacturing standards in Sri Lankan apparel factories.