The Sri Lanka Apparel Brands Association (SLABA) has been launched in Colombo. It was earlier called the Domestic Garment Manufacturers Association (DGMA). SLABA’s objectives are: to gain both local and international recognition as the hub of Sri Lanka’s apparel brands; operate as a facilitator to develop the branded apparel segment among newcomers in the industry; take Sri Lankan brands to the international arena and establish them globally.
It will provide a common forum for the diverse product portfolio of branded apparels representing casual wear, tailoring and formal wear, fashion wear, uniform and work wear, lingerie, and other products such as socks, head wear, bags etc. Sri Lankan brands account for 40 per cent of the country’s estimated $2 billion retail apparel market. The association wants to be seen as one which encourages branded quality products for the consumer. It plans to expand market opportunities through the introduction of international market places (as in Thailand, Indonesia and China) for tourists and business travelers with a variety catering to all segments. It will also shape the policies that impact the apparel industry in the domestic market through dynamic lobbying with both government and non-government organizations.