Max Easton has been named the new Chief Executive Officer of Smartex.

Easton's appointment follows two years during which he worked closely with fashion brands, demonstrating exceptional strength and leadership in executing the company's core strategic initiatives. He is now tasked with leading Smartex to its next stage of growth and strengthening the company's position as a key force shaping the future of the global textile and fashion industry.

A leader in applying AI to manufacturing, Smartex is expected to continue its aggressive expansion of technology adoption under Easton's direction. The company has been working in close coordination with its leadership team, board members, and investors to ensure a seamless transition. This focus remains firmly on executing its mission to transform the textile industry by implementing advanced technologies to bring transparency and efficiency to every step of textile manufacturing; pioneering solutions that dramatically reduce material waste in production and providing brands and consumers with verifiable data on their supply chains.

Easton is anticipated to leverage Smartex's patented real-time quality control and fabric defect detection systems to accelerate the push for a more sustainable and technologically advanced sector. His experience in operationalizing strategy with fashion brands is seen as critical to scaling the company's solutions globally.