Shein workers often have to work 18 hours a day while earning an appalling wage for each garment produced.
Shein is a Chinese fast fashion giant. Workers also have to work weekends and are only given one day off per month. If employees make a single mistake during the process of manufacturing items of clothing, they are fined two-thirds of their daily wage.
Women in one factory were filmed washing their hair during their lunch breaks, since they have so little time outside of their shifts.In order to make the living wage, many stay late into the night. Workers are not eligible for any leave or weekends. Women bear the brunt in every part of the chain.
Despite selling items of clothing for as little as just over a pound, Shein achieved a valuation of $100 billion in April 2022.What might have helped propel the company’s current success is its marketing platform. It has recruited celebrity rappers and pop singers. Shein also adopted social media marketing early on and collaborated with bloggers for giveaways and promoted products on Facebook, Instagram and Pinterest.
On top of that, the company receives mentions from influencers and online content creators who do haul segments and highlight the company’s cheap prices.
