B2B platform dedicated to connecting men’s fashion buyers, retailers, and brands, Shift is moving to a new, inspiring location called the Kromhout Hall in Amsterdam.

Along with the move to the spacious new hall, Shift is also introducing a revamped format: the event will now take place over a single, compact day on January 19, 2026. A one-day setup better fits the demanding schedules of men’s fashion buyers and retailers, making attendance more efficient and effective..

The Kromhout Hall not only accommodates the familiar plug-and-play system but also offers more room for open-space concepts. This flexibility gives brands the opportunity to build their own custom stands or create dynamic shop-in-shop experiences. The result is a more dynamic event where visitors can explore brands, trends, and innovative concepts in multiple ways.

This year, the Reframe concept returns within Shift, serving as a dedicated platform for companies that do not offer clothing collections but are vital to the future of retail. A curated selection of these businesses will demonstrate how design, storytelling, and technology help stores connect more powerfully with their customers. Visitors are encouraged to rethink their retail spaces, recognizing that retail is now about experience, emotion, and relevance, not just products.

To make the visit even more enjoyable, Shift is offering free entry along with a selection of complimentary snacks and refreshing drinks, provided by the organization and its partners. Launched in January 2025 by the co-founders of Modefabriek, Shift aims to be an accessible yet professional men’s fashion platform focused on quality, inspiration, and connections. The move and the new one-day format mark a significant next step in the event’s development.