Chinese fast fashion brand Shein will allot $50 million to its newly launched Extended Producer Responsibility (EPR) fund over the next five years. As per an Apparel Insider report, the money will be used to fulfill Shein’s commitment to address global textile waste management and develop circular economy.
The fund was launched with a new partnership between Shein and the Or Foundation-a US and Ghana-based not-for-profit organization collaborating with secondhand clothing retailers and up-cyclers in Ghana. The fund will boost the implementation of environmental strategies in secondhand garments production.
An initial grant recipient, receiving $5million annually for three years from the overall Fund, The Or Foundation will use the money to expand its Mabilgu (sisterhood) Apprenticeship Program for young women who carry bales of second-hand clothing on their heads, incubating community businesses transforming textile waste into new products, pilot fibre-to-fibre initiatives with Ghanaian textile manufacturers and to modernise and Kantamanto Market.
The Or Foundation will also redistribute a portion of the initial grant to allied organizations in Ghana that Shein will work with.
