The national heritage property, The Science Museum has teamed up with Fashion UK and launched a new line of branded apparels. Together, they will develop new daywear, nightwear, underwear and socks for boys and girls featuring a range of designs based on the museum’s popular themes of space, flight and robots. On the other hand, Fashion UK will be looking at incorporating technology into their products to offer a scientific interactivity to its range.
On the partnership, Laura Clowes, licensing manager of Fashion UK said they were excited by the possibilities on product innovation that the partnership the Science Museum and will bring them. The signings follows recent critical successes for The Science Museum that includes three nominations in the Brand and Lifestyle Licensing Awards including Best Licensed Heritage or Institution Brand of the Year.
The museum has also recently re-signed with two of its most successful licensees, Clementoni and Wow Stuff who are developing new toy lines based on the Science Museum brand.
