Fashion designers and movie stars have decided to bat against violence against girls and women as a part of a new social campaign for the fashion conglomerate Kering. The campaign called ‘White Ribbon For Women', it features Hollywood actresses Salma Hayek Pinault, alongside Gucci's Alessandro Michele, Stella McCartney, Christopher Kane, Joseph Altuzarra and Dennis Chan. The star-studded cast is raising awareness about violence against women through the hashtag #ICouldHaveBeen and its complementary website ICouldHaveBeen.org.
The website asks men to imagine who they could have been had they been born female and asks women to imagine being ‘her', highlighting the fact that globally, one in three women/girls is the victim of violence. Michele, Kane, Altuzarra and Chan have each revealed the names their parents would have given them had they been girls, while McCartney and Hayek Pinault take on the moniker ‘Her', inviting social media users, particularly from Generation Z and Y, to do the same before sharing their photos across Instagram, Facebook, Twitter, LinkedIn and WeChat.
François-Henri Pinault, Chairman & CEO of Kering, and Chairman of the Kering Foundation said, "Being born a girl should not equate to a higher risk of violence yet, unfortunately, it is the case in our world today. We all could have been born a girl, we all must take on this combat. A combat I am proud to confront together with the Kering Foundation, our Houses and their designers via our sixth annual White Ribbon For Women campaign."
This is the sixth time that Kering has run the ‘White Ribbon for Women' campaign but the luxury brand isn't the only fashion conglomerate to have taken on a cause. In August, French giant Dior teamed up with the WE Charity to support its educational initiative through a new social media campaign called the ‘Dior Love Chain’, recruiting a range of stars, including Natalie Portman, Rihanna, Robert Pattinson, Jennifer Lawrence and Charlize Theron to spread the message by revealing what they would do for love. For each post hashtagged #DiorLoveChain posted to social media, Parfums Christian Dior pledged to donate $1 to support the WE Schools initiative to provide education for young girls in Kenya up to $2,50,000. The campaign runs through December 31, 2017.