French Breton clothing brand Saint James is introducing a groundbreaking collection called Phospho, which, for the first time for the brand, features phosphorescent elements inspired by natural marine bioluminescence.
Unveiled at the MIF Expo trade fair in Paris (running November 6–9), the collection includes classic Saint James pieces: the signature marinière (Breton striped shirt), a sailor's jumper, and a beanie. In a playful twist, the line also offers a ‘Toutoupull’—a matching jumper designed for dogs.
The Phospho items are priced at €129 for a marinière and €199 for a jumper. They are designed to emit a green glow for one to two hours after being exposed to natural or artificial light for three hours.
This unique luminous effect is achieved through a polyester yarn that incorporates non-toxic mineral pigments. These pigments are integrated into the yarn during the manufacturing process to ensure safe and lasting illumination.
With 400 employees and approximately €70 million in export turnover, Saint James is already preparing another first for the upcoming spring season: the brand's first-ever linen marinière. Luc Lesénécal, CEO, says, the and economic instability. This uncertainty has prompted him to postpone plans to expand the Saint James factory located in the brand's namesake village.
