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H&M Move launches elevated ski collection

  

H&M Move has launched its most elevated ski collection, blending high-fashion aesthetics with technical performance for the slopes and après-ski.

The collection was developed in partnership with the renowned ski design experts at Grand Studio. A few of its select garments include built-in Recco reflections, a rescue technology that makes wearers searchable by professional rescue teams in case of an avalanche or if they get lost. The collection utilizes H&M Move's trademarked performance fabrics including StormMove, which is dsigned to be windproof, waterproof, and breathable; ThermoMove, a fabric engineered for heat-retention to provide warmth and Fleece SoftMove, used for comfortable layers.

The garment pieces in the collection feature practical elements like snow gaiters, goggle wipes, and ski pass pockets. The range offers a full system of gear, including technical outerwear (jackets and pants), bold ski suits and one-pieces, 2-layer and 3-layer shell jackets, 100 per cent Merino base layers and accessories like embellished goggles and furry leg warmers.

The collection embraces a sophisticated palette of deep aubergine purple, rich coffee bean brown, pale burgundy, and creamy neutrals.Its designs showcase bold, sculptural shapes and clean lines. A few of the notable items in this collection include a workwear-inspired ski set, a quilted jacket with a sculptural collar, and a metallic-studded ski jacket.

The offers pieces that transition seamlessly from the slopes to the chalet, including items like a faux leather-inspired ski suit and snug, quilted liners.

The collection offers ranges for Women, Men, and Kids (often with ‘Mini-Me’ versions offering full mountain-ready functionality.

 
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