Denim brand Rudolf Hub 1922 has launched Washless Denim which is a combination of two sophisticated and existing Rudolf Technologies: Bionic-Finish®Eco and Silverplus®. The simultaneous application of both of them to a finished garment addresses the opportunity to reduce domestic washing. Bionic-Finish®Eco is a system of macroscopic branches that attach to the fiber.

Without fluorine, it is exactly what happens in nature. Such a system leads to less frequent washing because of the protection against the accidental spill of liquids. And against the accidental droplets coming from someone talking or sneezing.

Silverplus® is a micro-structured elements coated with metallic silver. The concept is very similar to what you find in the catalytic exhaustion of cars. SILVERPLUS® controls odor-causing bacteria and it is exactly the same technology used to prevent infections in clinics and hospitals. Silverplus® keeps the microbiological charge on clothing very low without the help of washing. Washless Denim is an innovative, sustainable garment finish which allows for extended wearing time of the garment between washes.