Raymond has partnered Woolmark to create a khadi wool line. The aim is to position khadi as a fashionable fabric and empower artisans in rural India. This is a first of its kind collection in pure merino wool and blended wool.
Raymond is currently working with over 20 clusters in Rajasthan and Himachal Pradesh and J&K to develop designs in pure merino wool and blended wool collections. As a part of the design intervention in more than 100 khadi clusters, Raymond also provides technical expertise to artisans to enhance product quality. The company wants to take khadi from the villages of India to international fashion ramps. The association with the Khadi and Village Industries Commission (KVIC) is expected to generate three million additional man-hours of employment for khadi artisans annually on a sustained basis.
Woolmark wants to strengthen merino wool’s position as a luxurious and versatile fiber in the market. The khadi wool collection developed with Raymond demonstrates cutting-edge innovation, comfort and is also a part of Woolmark’s Grown in Australia, Made in India effort to explore merino wool’s potential in India. Merino wool is an eco-friendly fiber with biodegradable properties.
Raymond is a worsted suiting manufacturer that offers end-to-end solutions for fabrics and garmenting. Woolmark is the global authority on wool.