PVH Europe has entered into a multi-year partnership agreement with circular fashion technology group Infinited Fiber Company. As per the Spin Off report, the agreement aims to elevate the sustainability of products offered in Europe by its Calvin Klein and Tommy Hilfiger brands.
Infinited Fiber Company uses a new technology that allows textile waste to be regenerated into Infinna, a new textile fiber, that will be used to make Tommy Hilfiger products in Europe initially, and, in a second phase, for Calvin Klein as well.
This new partnership confirms with PVH Corp.'s long-term commitment to innovation, circularity and its Forward Fashion strategy to reduce all negative impacts to zero by 2030.
Infinna is a patented regenerated textile fiber with a soft, natural look and feel very similar to that of virgin cotton. Created using tried and tested technology, these premium fibers can be made from cotton-rich textile waste that would otherwise end up in landfills or be burned. Currently sourced locally in Finland by Infinited Fiber, the old fabrics are broken down at the molecular level and reborn as new fibers.