Pretty Denim, based in Canada, focuses on finishes, fabrics and the perfect fit. The brand has created a denim line that belongs to the dressier segment of women’s wardrobes.

There are still many occasions not deemed suitable for women to wear denim. Pretty Denim intends to change that.

The line features raw Japanese and Italian denims highlighted by distinctive features. Standout pieces include pants with fishtails and copper paint, shirts with outrageously beautiful collars and buttons that take on a new life throughout the collection.

The collection includes pants, tops, dress, kimono and bomber jacket.

This is a purpose-driven denim brand. It addresses denim as something special rather than just add its name to denim. The name perfectly describes what the brand is about and the revolution it wants to bring to women's denim.

Pretty Denim is the brainchild of Toronto-based husband and wife team Bob Froese and Tahnee Lloyd-Smith. Bob owns the advertising agency behind the successful Canadian launches of Kenneth Cole, Calvin Klein Jeans and Alfred Sung. Tahnee brings five years of luxury men's styling experience that ironically helped inspire the creative direction for the collection.

Pretty Denim is also a proud ambassador of luxury fashion manufacturing in Canada.