Premiere Vision is positioning itself to meet future market developments. Drawing on its long-standing relationship with the fashion industry, Premiere Vision’s marketplace aims to accompany the profound changes in an industry seeking accelerated product renewal, and a shorter time-to-market.
Premiere Vision is the world leader in trade fairs for the upstream side of the creative fashion industry. Marketplaces have conquered the B to C markets by integrating e-commerce sites. This technology offers new business opportunities to professional markets as well.
The Premiere Vision Marketplace will be simultaneously a B-to-B e-commerce site; an editorial platform based on seasonal fashion trends and product trend information produced by the group’s in-house team; and a service provider for the fashion industry to facilitate connections between exhibitors and buyers.
As a true strategic project for the Premiere Vision Group, the marketplace will make it possible to support business development of its exhibitors in international markets, as products put on line will be immediately available worldwide; connect industry players 365 days a year, beyond the show periods; adapt to the new accelerated pace of more diversified collections; and accompany evolutions in the fashion sector and the arrival of new generations of buyers and designers who expect connected tools.