Making its return to Beijing in 11 years, Italian luxury brand Prada will organize a runway show to present its men’s and women’s fall 2022 collection on August 5. As per a Women’s Wear Daily report, the fall 2022 collection will be showcased at Prince Jun’s Mansion, a courtyard hotel in downtown Beijing in traditional Chinese style.

Prada has being organizing runway shows in China despite COVID-19-related travel restrictions. Its sales in the country rose by 56 per cent during the 12 months that ended December 31. Last September the brand showcased its women’s spring 2022 ready-to-wear collection simultaneously on catwalks in Milan and Shanghai.

In June 2019, Prada showcased its men’s spring 2020 collection at Minsheng Wharf, the 80,000-ton warehouse in Beijing. In September 2017, Prada restaged its resort 2018 collection at Rongzhai, the restored historic mansion in Shanghai. Prada’s Beijing runway show next week will go live at a time when the capital city is sticking to its Zero-COVID policy ahead of the Communist Party National Congress later this year.